Don't Do Paid Discovery It's A Temporary Fix For Your Agency

Ask most gurus and they will tell you to “sell your thinking”  which is brilliant. 

But when they share the “how” and that = selling “paid discovery sessions” or “audits”... watch out. 

If you were giving way the strategy before this is totally a step in the right direction but it falls short for so many reasons that I break down in todays video. 

Giving strategy away for free = bad. 

Paid discovery / audits = a step in the right direction

But, you’ll quickly run into the REAL issue yet again shortly thereafter. 

In today’s video I’ll explain why this isn’t the “final step” and how it’s only a bandaid solution if you stop there.