Matt has mastered the funnel!

When marketers refer to the top, middle, and bottom of the marketing and sales funnel, they're referencing the concept that—in marketing—you pull a large pool of people into your website or database that may be eventually interested in your products or services.

The upper part of the funnel serves to spread awareness, educate prospects, and cultivate brand buzz for your product or service.

Learn how Matt created a company around marketing through marketing of his own!