Savvy Shopkeeper Retail Podcast
271 episodes - English - Latest episode: 7 days ago - ★★★★★ - 124 ratingsHost, Kathy Cruz is a retail store owner and a retail business coach. She knows firsthand that running a retail business, both online and in a brick and mortar has its challenges. Kathy is passionate about teaching independent retailers how to work less, profit more and grow.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
125. Coaching Moments: A Viral Tik Tok and Over 100 Inquiries
June 09, 2022 11:00 - 27 minutes - 37.8 MBToday, I’m sharing a coaching moment with Sam, the owner of Heck Studios. Sam was our first hire at The Salvaged Boutique six years ago and has done tons of design work for Savvy Shopkeeper. She also writes our weekly newsletter! On a recent call together, Sam told me about a viral TikTok she’d posted for her custom embroidery business—and how she was now flooded with the inquiries she’d dreamed of. Listen in to hear me coach Sam through her feelings of overwhelm and embrace this new perio...
124. My 8 Favorite Business Books
June 02, 2022 11:00 - 25 minutes - 35.5 MBWhile many of us turn to the internet when we have a specific business-related question, books are a way to go deeper on the more abstract ideas we grapple with as business owners. In today’s episode, I’m sharing 8 books I’ve found valuable and helpful along my entrepreneurial journey. From money mindset to habit building to time management, these books have changed my perspective and helped me grow as a business owner. For show notes, including links to purchase any of the books I’ve ...
123. This ONE Thing Creates Value in Your Retail Business
May 26, 2022 11:00 - 22 minutes - 30.8 MBWe often think that our store, the physical space, or the merchandise generates revenue. But if we dig a little deeper, our BRAIN creates revenue. Listen in to learn how our brains create value, who we need to listen to most, and what steps you can take to solve the problems that matter to your customers. For show notes, visit https://savvyshopkeeper.com/episode123. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)
Bonus Episode: A Tough Love Pep Talk For Shopkeepers
May 19, 2022 11:21 - 16 minutes - 22.5 MBBeing an entrepreneur is challenging, I get it! But the lows don't define us and they don't have to consume us either. Once retailers can accept that there will always be highs and lows in retail and in life, the not-so-good moments can become easier to handle and process. YOUR thinking is an incredible asset. Do you want to choose thinking that keeps you down and/or in the dumps OR do you want to choose thinking that accepts there's both good and bad in business all while keeping you m...
Bonus Episode: A Tough Love Pep Talk For Shopkeepers!
May 19, 2022 11:21 - 16 minutes - 22.5 MBBeing an entrepreneur is challenging, I get it! But the lows don't define us and they don't have to consume us either. Once retailers can accept that there will always be highs and lows in retail and in life, the not-so-good moments can become easier to handle and process. YOUR thinking is an incredible asset. Do you want to choose thinking that keeps you down and/or in the dumps OR do you want to choose thinking that accepts there's both good and bad in business all while keeping you m...
Bonus Episode: Updates on my own store expansion and more!
May 12, 2022 12:05 - 21 minutes - 30.1 MBI hinted at this a couple weeks ago but I'm currently experiencing a "season" in business, my own store is expanding! Needless to say, a store expansion is a BIG deal and has required quite a bit of my time. This means some things had to get pushed down on my priority list because our Grand Reopening became THE priority. In episode 120, I shared that the store I co-own with my sister was expanding. In this bonus episode, I thought I'd share some quick updates. Updates about expanding...
122. The 2022 Savvy Shopkeeper Retreat (Ticket Sales are Open!)
May 05, 2022 11:00 - 20 minutes - 27.6 MBI’m excited to announce the 2022 Savvy Shopkeeper Retreat! This intentional and thoughtful event is the perfect way for shopkeepers to come together, learn from each other, and treat themselves. Listen in to learn about this year’s theme, our incredible venue, and all the intentional details of this event. Be sure to get your ticket at www.savvyshopkeeper.com/retreat! Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)
121. How Retailers Can Deal with "Haters"
April 28, 2022 11:00 - 17 minutes - 24 MBHas one of your friends, loved ones, or acquaintances ever said, “how’s that little store of yours doing?” These comments—intentionally or unintentionally!—can come across as condescending or demeaning. And they don’t just come from people we know. Sometimes the comments we get from strangers on the internet can feel pointed, too! While we can’t control what other people say about our retail stores, we CAN manage how we think about their comments. Listen in to learn my 3-step process for ...
120. My Personal Thoughts on Store Growth and Expansion
April 21, 2022 11:00 - 17 minutes - 24.7 MBI have some exciting news to share: the store I co-own with my sister is expanding! In today’s episode, I’m sharing how and why we’re expanding, seven things to consider if you’re curious about expanding your retail store, and a personal update of what’s on the horizon in the next few months for both Savvy Shopkeeper and our retail space. For show notes, visit www.savvyshopkeeper.com/episode120. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on In...
119. Where are You on Your Shopkeeper Journey? (Take the Quiz!)
April 14, 2022 11:00 - 13 minutes - 19 MBFor the past two years, I’ve been working on a special project for Savvy Shopkeeper. Today, I’m excited to announce that the first part of this project is ready for you: the Savvy Shopkeeper quiz! This project has been a labor of love, and I’m so excited to share more about it with you. Listen in to learn more about the quiz, how it can help you on your shopkeeping journey, and what I’ll be releasing next as part of this project. For show notes and a link to take the quiz, visit www.s...
118. Start with Inventory Turn Before You Try Open-To-Buy
April 07, 2022 11:00 - 22 minutes - 31.1 MBWhen retailers hear about Open-to-Buy, or OTB, it sounds really appealing! A tool that tells us when to buy, how much to buy, and keeps us on budget and profitable sounds like the magic solution to inventory issues. But there’s a lot to learn and do before implementing OTB. Listen in to learn exactly what OTB is and everything you need to have in place before using it. For show notes, visit https://savvyshopkeeper.com/episode118. Learn more about Kathy Cruz and Savvy Shopkeeper at Sav...
118. What Independent Retailers Need To Know BEFORE Open-To-Buy
April 07, 2022 11:00 - 22 minutes - 31.1 MBWhen retailers hear about Open-to-Buy, or OTB, it sounds really appealing! A tool that tells us when to buy, how much to buy, and keeps us on budget and profitable sounds like the magic solution to inventory issues. But there’s a lot to learn and do before implementing OTB. Listen in to learn exactly what OTB is and everything you need to have in place before using it. For show notes, visit https://savvyshopkeeper.com/episode118
117. Tools of the Retail Trade
March 31, 2022 11:00 - 17 minutes - 23.9 MBAs retailers, we use A LOT of software, tools, and products for our stores. But with so many options and features available, it can really help to see what other retailers are using. I’ve recently created a new guide for retailers with all the tools, products, services, and software programs I recommend. Listen in to learn more about what’s included and how you can access it! For show notes, visit https://www.savvyshopkeeper.com/episode117. Learn more about Kathy Cruz and Savvy Shopke...
116. Ten Things Brick-and-Mortar Retailers Wish They Knew Before Opening
March 24, 2022 11:00 - 22 minutes - 30.5 MBWhether you’re an aspiring shopkeeper dreaming of opening your first store or a long-time shopkeeper preparing to expand, move, or open a second location—this episode is for you! Today I’m sharing 10 lessons that retail store owners wish they’d known before opening their retail store. These lessons came from either myself or shopkeepers in our community, so I hope you’ll take these lessons to heart and learn from our experiences, mistakes, naivety, and ignorance. For show notes with li...
115. Thank you for 100K Downloads! (Giveaway and Donation Drive)
March 17, 2022 11:00 - 23 minutes - 31.7 MBWhile I was on my much-delayed honeymoon vacation (2 ½ years later), the Savvy Shopkeeper Retail Podcast hit 100,000 downloads! To celebrate, I’m answering rapid-fire questions from our community and announcing a giveaway! Listen in to learn how you can enter. For show notes, visit www.savvyshopkeeper.com/episode115. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)
114. How Retailers Can Raise Prices Confidently
March 10, 2022 12:00 - 25 minutes - 34.7 MBOne of my values for Savvy Shopkeeper is to empower shopkeepers—especially women—to pay themselves. Sometimes, that means kicking fear to the curb and raising prices in our stores. But raising prices can be challenging, especially if you’re worried about how your customers will react. Listen in to learn when to raise your prices, how to do it in a kind and firm way, and hear about my personal experience with charging more for my work. For show notes, visit www.savvyshopkeeper.com/episod...
113. Nine Retail Business Funding Options
March 03, 2022 12:00 - 20 minutes - 27.6 MBWhether you’re just starting or already growing your retail store, deciding how you’re going to fund your business can be a challenge. Do you take on debt? Do you fund everything yourself? Do you look for a business partner who can invest? In today’s episode, I’m sharing nine potential funding options for small retail businesses. Listen in to learn what all of your options are, as well as the risks and benefits of each. For show notes, visit www.savvyshopkeeper.com/episode113. Learn more...
112. Loss Prevention: Safety Tips To Protect You, Your Team, and Your Retail Business
February 24, 2022 12:00 - 24 minutes - 33.4 MBCrime is a reality for retailers of all sizes. And while I’m not an expert in loss prevention, I did have a 20-year career in law enforcement before becoming a shopkeeper. In today’s episode, I’m sharing tips from my own experience and from our group members to help keep you, your team, and your store safe. For show notes, visit www.savvyshopkeeper.com/episode112. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)
111. Slow Seasons Don’t Define Your Business
February 17, 2022 12:00 - 20 minutes - 28.5 MBEvery retailer experiences slow seasons. But it can be tough not to take a slow month personally—especially if you’re having a quiet January after a fantastic December or Q4! So what can you do to make it through or even embrace a slow season? Listen in to learn the mindset shifts that have helped me deal with slow seasons as a shopkeeper and how I’ve reframed slow seasons in both my businesses. For show notes, including links to anything mentioned in the episode, visit www.savvyshopkeepe...
110. Don't Manage Time, Manage Your MIND!
February 10, 2022 12:00 - 16 minutes - 23 MBTime management can be a touchy subject with shopkeepers because we are overwhelmed with all of our daily tasks—and we don’t manage our minds around this topic. So what can we do to improve our time management? Listen in to hear about my own struggles with time management, learn the truth about time that you need to accept, and the belief that has changed everything for me and my coaching clients. For show notes, including a list of other episodes related to time management, visit www....
109. Retail Sales Per Square Foot
February 03, 2022 12:00 - 20 minutes - 28.6 MBMany years ago, my sister and I considered moving to a different brick-and-mortar location. The first question a commercial realtor asked us was, “what is your sales per square foot?” I’m sure the look on my face said it all! Her question is what first prompted me to fall into the Google black hole. To save you the hassle, listen in as I share what sales per square foot measures, how to calculate it, and what your SPSF means against a general benchmark for indie retailers. For show notes...
108. What to Do When Aspiring Retailers Want to Learn From You and Your Retail Business
January 27, 2022 12:00 - 16 minutes - 22.8 MBMany of the shopkeepers in the Savvy Shopkeeper community have had aspiring store owners—usually complete strangers!—DM them on Instagram or walk into their stores and ask to learn from them. Although some of these requests can be malicious, most of the time, they’re made with the best of intentions. How can you empower yourself and these aspiring retailers when they ask for help? Or, if you’re an aspiring retailer, how can you ask for help with kindness and respect? Listen in to hear my t...
107. Store Layout & Merchandising Tips
January 20, 2022 12:00 - 19 minutes - 27.3 MBIf I look back at pictures of our store when we first opened, I cringe. I can’t believe people shopped with us! But you know what, they did—and many have stayed on the journey with us. Over the past eight years, we’ve worked hard to learn everything we can about merchandising, store layout, and displays. Listen in to hear some of my best tips for how to quickly improve your store merchandising and create a comfortable shopping experience for your customers. For show notes, including lin...
106. REPLAY 42. Women, Stop Diminishing Yourselves
January 13, 2022 12:00 - 19 minutes - 16.4 MBWelcome to episode 106 of the Savvy Shopkeeper Retail Podcast. I’m your host, Kathy Cruz. We’re wrapping up our 100 episode celebration today! To celebrate this milestone (it’s a big one in podcasting) we decided to share 6 of the most popular previously published episodes. And today you’re getting the last replay. Today’s replay is episode 42, Women, Stop Diminishing Yourselves I’m ending this replay series with an episode that is MORE important than anything else I may teach because ...
BONUS EPISODE: 2022 Retail CEO Challenge
January 09, 2022 12:00 - 20 minutes - 28.1 MBThe 2022 Retail CEO Challenge is here! This is one offer that I often receive messages about! Many of you have asked for me to bring this back after I hosted the 2021 Retail CEO Challenge. So I brought it back and I made improvements to this year's challenge! The challenge and everything that comes with it is $197. When you sign up for the challenge, you’ll receive… Access to the Shopkeeper’s Planning and Tracking Worksheets. These are super easy to download and print. Access to the Bu...
105. REPLAY 2. How Much do I Need to Make in Sales in Order to Pay Myself? {Sales to Salary Calculator}
January 06, 2022 12:00 - 23 minutes - 20 MBTo celebrate 100 episodes of the Savvy Shopkeeper Retail Podcast, we are replaying 6 of the most popular episodes in December and January. We chose the top 6 based on most downloaded, downloaded the most in relation to days published AND episodes that are the most popular with all of you. Even if you listened to the episodes we chose for these replays, I highly encourage you to listen again! You might just catch something that you didn’t hear the first time around. We’re all so busy and at...
104. REPLAY 3. An Instagram Blueprint for Shopkeepers
December 30, 2021 12:00 - 26 minutes - 23.6 MBTo celebrate 100 episodes of the Savvy Shopkeeper Retail Podcast, we are replaying 6 of the most popular episodes in December and January. We chose the top 6 based on most downloaded, downloaded the most in relation to days published AND episodes that are the most popular with all of you. Even if you listened to the episodes we chose for these replays, I highly encourage you to listen again! You might just catch something that you didn’t hear the first time around. We’re all so busy and at...
103. REPLAY 80. The Dead Inventory Scale
December 23, 2021 12:00 - 23 minutes - 20.7 MBTo celebrate 100 episodes of the Savvy Shopkeeper Retail Podcast, we are replaying 6 of the most popular episodes. Today, you’ll be hearing one of those episodes. Even if you listened to the episodes we chose for these replays, I highly encourage you to listen again! You might just catch something that you didn’t hear the first time around. We’re all so busy and at times distracted, right? I know this happens when I listen to podcast episodes myself. My point is you may learn something new...
102. REPLAY 85. How to Embrace the #1 Social Media Trend: Video
December 16, 2021 12:00 - 25 minutes - 22 MBTo celebrate 100 episodes of the Savvy Shopkeeper Retail Podcast, we are replaying 6 of the most popular episodes in December and January. Even if you listened to the episodes we chose for these replays, I highly encourage you to listen again! You might just catch something that you didn’t hear the first time around. We’re all so busy and at times distracted, right? I know this happens when I listen to podcast episodes myself. My point is you may learn something new or something ELSE if yo...
101. REPLAY Ep. 44 The Retail Profit Pie
December 09, 2021 12:00 - 21 minutes - 15.9 MBTo celebrate 100 episodes of the Savvy Shopkeeper Retail Podcast, starting today we are replaying 6 of the most popular episodes. We chose the top 6 based on most downloaded, downloaded the most in relation to days published AND episodes that are the most popular with all of you. Even if you listened to the episodes we chose for these replays, I highly encourage you to listen again! You might just catch something that you didn’t hear the first time around. We’re all so busy and at times di...
100. What I’ve Learned From 100 Episodes of the Savvy Shopkeeper Retail Podcast
December 02, 2021 12:00 - 24 minutes - 33.3 MBIt’s a special day for the Savvy Shopkeeper Retail Podcast: we’ve published a milestone 100 episodes! I’ve learned so much about the independent retail industry, micro shopkeepers, my own business, and myself throughout the past two years. Listen in to hear the most valuable lessons I’ve learned and get the inside scoop on what you can expect from Savvy Shopkeeper in 2022. For show notes, visit www.savvyshopkeeper.com/episode100. Learn more about Kathy Cruz and Savvy Shopkeeper at Sav...
99. Savvy Shopkeeper's Special Goal for 2022
November 29, 2021 12:00 - 15 minutes - 21.5 MBEach year, the Savvy Support Fund helps shopkeepers access educational opportunities that are just out of reach. In 2022, I want to cover all the expenses for four shopkeepers attending the Savvy Shopkeeper Retreat—including travel, accommodations, and event tickets. In this episode, I’m sharing how the Savvy Support Fund came to be, where the money inside comes from, and how you can donate or shop to support your fellow shopkeepers this Cyber Monday. For show notes, visit www.savvyshopke...
98. Ten Things Retailers Can Expect in 2022
November 18, 2021 12:00 - 21 minutes - 30.1 MBAs we head into the last few weeks of 2021, it’s normal to start thinking about the upcoming year. And there’s a lot of advice out there for bigger businesses! But what can smaller indie retailers expect in 2022? After doing a little research and reflecting on what worked this year, I’m sharing 10 things that retailers should expect in 2022. Listen in to hear my predictions about omnichannel marketing, social selling, the supply chain, and more. For show notes and links to all of the r...
97. Six Reasons Why Shopkeepers Resist Delegation (and How to Embrace it Instead!)
November 11, 2021 12:17 - 17 minutes - 24.1 MBAs shopkeepers, it can be challenging to start hiring help—especially when we’re used to doing everything ourselves. Even when we begin to hire, it can still be hard to give up control of all the tasks we’re used to doing on our own. Growing your store, though, happens when you’re able to do something most of us resist: delegate. In today’s episode, I’m sharing 6 common reasons why shopkeepers resist delegating. Listen in to hear a personal example from my retail store and to learn why y...
96. Retail Success is Subjective
November 04, 2021 11:00 - 17 minutes - 24.6 MBSocial media, the internet, and technology make it challenging to define “success.” It’s all too easy to compare your business to the businesses with 25, 50, or 100k followers. Not to mention the businesses with massive revenue numbers or lines out their doors at events! In the end, you find yourself measuring your business with someone else’s yardstick. You get roped into what you “should” be doing because it will supposedly make you successful, rather than determining what success looks ...
95. Dreaming and Risk-Taking…When is it Okay?
October 28, 2021 11:00 - 15 minutes - 21.3 MBI often focus so much on educating retail business owners about the business side of things that I forget to remind you: it’s okay to dream. It’s okay to take risks. And it’s okay to nurture our souls. But how do we make our dreams a reality? Inspired by a recent post in the Master Shopkeepers Facebook group, I’m sharing about being vulnerable, taking risks, and what it means to dream boldly for your store (and your life) in today’s episode. For show notes, visit www.savvyshopkeeper.com/ep...
94. Everything Crashes...But Your Business Doesn't Have To
October 21, 2021 11:05 - 18 minutes - 25 MBMost of us know that Facebook and Instagram crashed on October 4th. No one could refresh, post, comment, share, run ads, nothing, nada…. for around 6 hours. The panic for some was real! So aside from Facebook and Instagram, how can you diversify your marketing and communicate with your customers outside of social media? Listen in to learn about other options for connecting with your customers, including two that I know to be especially helpful for retailers. For show notes, including li...
93. Nine Tips to Help Indie Retailers Mitigate Supply Chain Issues
October 14, 2021 11:00 - 26 minutes - 36.2 MBEvery time you see another article about supply chain issues in the retail industry, do you cringe a little bit? It happened to me the other day. A two-minute segment came up about this topic on the nightly news, and I thought, “do I really want to watch this or listen to this again?” As a Shopkeepers Lab member recently quipped, “the pandemic has been a straight-up pivot-a-thon.” Supply chain disruptions are just another piece of the pivoting puzzle! Listen in to hear 9 of my best tip...
92. Community Matters
October 07, 2021 11:00 - 31 minutes - 43.2 MBWe recently had the first Savvy Shopkeeper Retreat, and it was such a special and magical weekend. It was even better than I imagined! A large part of the credit for all the special touches at the retreat goes to members of our very own Savvy Shopkeeper community. I can wholeheartedly say that the 2021 Savvy Shopkeeper Retreat was hands down one of the most incredible experiences of my own life because of these shopkeepers. That’s why today’s episode is dedicated to them. Listen in to l...
BONUS: 2 Year Podcastversary!
September 30, 2021 11:00 - 19 minutes - 27.3 MBThere's so much to share after the retreat! Here's a recap of what I'm talking about in this bonus episode: Shopkeeper Stories recap My fitness journey update The 2021 Retreat 2 year podcast anniversary Master Shopkeepers Tundra's BIG announcement and October promotion. Click HERE to sign up for an account I explain why I say "Be Savvy and Boss Up" at the end of every episode I can't thank you enough for listening and subscribing to this podcast! I look forward to sharing ma...
BONUS: 2 Year Podcastversary!
September 30, 2021 11:00 - 19 minutes - 27.3 MBThere's so much to share after the retreat! Here's a recap of what I'm talking about in this bonus episode: Shopkeeper Stories recap My fitness journey update The 2021 Retreat 2 year podcast anniversary Master Shopkeepers Tundra's BIG announcement and October promotion. Click HERE to sign up for an account I explain why I say "Be Savvy and Boss Up" at the end of every episode I can't thank you enough for listening and subscribing to this podcast! I look forward to sharing ma...
91. Shopkeeper Stories with Lisa of Bridenbaker Designs
September 23, 2021 11:00 - 33 minutes - 20.3 MBIn our last Shopkeeper Story of 2021, we’re chatting with Lisa of Bridenbaker Designs. Lisa never expected to be a full-time artist and shop owner—she originally got her degree in law enforcement! As part of her degree, she took a few art therapy electives that got her hooked on creating. Mixing natural materials with paint, Lisa makes beautifully eclectic artwork that she sells to consignment stores, on Etsy, at markets, and wholesale to other shopkeepers. Lisa shares how having ADHD h...
90. Shopkeeper Stories with Katsie of Rough Around the Etches
September 16, 2021 11:00 - 28 minutes - 17.4 MBThis week’s Shopkeeper Story comes from someone near and dear to my heart: my best friend of 30 years, Katsie! Katsie never considered herself a maker. But when her boss wanted custom-etched glasses for the company’s holiday party, she found herself learning a new skill. Now, Katsie regularly sells wholesale to retailers, at market events, and to individuals who want a beautiful custom gift.Katsie shared what makers should consider before taking on custom orders, why she continues to reinv...
89. Shopkeeper Stories With Rachel of Rachel Alvarez Art
September 09, 2021 11:00 - 34 minutes - 20.5 MBWhen Rachel started painting during her infant son’s naptime, she was going through a minor identity crisis. She’d just transitioned from a 15-year career in retail management to a stay-at-home mom. Rachel’s stolen moments of painting quickly bloomed into a successful art business. Now, she sells her art to individuals through Etsy and to brick-and-mortar retailers through wholesale platforms. In today’s Shopkeeper Story, Rachel shares the core value that led her to join the Savvy Shop...
88. Shopkeeper Stories with Brittany of Kalopsia Clay
September 02, 2021 11:00 - 30 minutes - 42.2 MBWe’ve already had two rounds of Shopkeeper Stories on the Savvy Shopkeeper podcast, but this round is a little different. In the next four episodes, I’ll be featuring incredible makers, shop owners, and e-commerce retailers who are members of the Shopkeepers Lab. First up is Brittany, owner of Kalopsia Clay. As she recovered from COVID with an entire month of unpaid leave from her full-time job, Brittany needed something to do with her hands. So she started making clay earrings, selling t...
87. Client Wins: How One-on-One Coaching and Consulting Helps Retail Business Owners
August 26, 2021 11:00 - 26 minutes - 36.7 MBThere are so many business coaches and consultants out there, but it can be difficult to judge if someone is the right fit for you AND if you’ll get any ROI. Because of that, investing in coaching can be scary! But there are retailers making the investment in themselves, and it’s paying off. Today I’m sharing wins from seven of my coaching and consulting clients. All of them have made considerable strides in their businesses and their mindsets. Whether they’ve gone from solopreneur to a...
86. Pushing Through a Pandemic as Retailers: How to Keep Your Spirits Up
August 19, 2021 11:00 - 29 minutes - 40.8 MBKeeping our spirits up and our mindset in a good place can be challenging, especially with the current surcharges, supply chain issues like we’ve never seen, and employment problems. And many of us have already pivoted—it can be exhausting! So today, I’m sharing tons of tips on ways to keep our spirits up as retailers. Some of the tips are mindset work, while others are actionable steps you can take in your business today. For show notes and a list of resources from this episode, visit ww...
85. How to Embrace the #1 Social Media Trend: Video
August 12, 2021 11:00 - 22 minutes - 31.2 MBYou might have heard that Instagram is “no longer just a square photo-sharing app,” as recently announced by Instagram’s founder. When a member shared this announcement in the Master Shopkeepers group, it sparked lots of discussion—particularly about how scary it can be to show up on video for your store. Video is clearly here to stay, though. Listen to today’s episode to learn my top eight tips on using video to promote your store. From brainstorming ideas to repurposing your conte...
84. How to Disconnect From Shopkeeping While On Vacation
August 05, 2021 11:00 - 19 minutes - 27.1 MBAs small, independent shop owners, it can be incredibly difficult to step away from our businesses. Shopkeepers, though, are some of the hardest workers I know. We deserve time to recharge, and we deserve to disconnect from our work during our hard-earned time off! In today’s episode, I’m sharing five ways to set yourself up for a stress-free, independent, and well-deserved vacation. For show notes and access to related resources, visit www.savvyshopkeeper.com/episode84 Learn more ab...
83. The 2021 Savvy Shopkeeper Retreat
July 29, 2021 11:00 - 23 minutes - 31.6 MBFor the first time ever, Savvy Shopkeepers from around the United States will gather in-person to learn, connect, and share! The 2021 Savvy Shopkeeper Retreat is coming up very soon, and I want to make sure you have all the details. In today’s episode, I’m sharing what you can expect to learn at the retreat, as well as special details about group activities, the venue, swag bags, and a brand new Savvy Shopkeeper resource for attendees. Tickets are available through Monday, August 2, 20...