Zen of the enterprise - chat with Brian Sommer on buyers and digital change

SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com

English - February 10, 2016 20:31 - 15 minutes - 12.6 MB - ★★★★★ - 9 ratings
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Previous Episode: Chat with Brian Solis on the realities and potential of experience design

Next Episode: Advocamp review - ZERO ad budgets and brand zealots - with Joseph Jaffe

With a soothing fountain providing Zen vibes in the background, Jon talks to fellow diginomica contributor Brian Sommer about enterprise buyers and digital change - Live from the Acumatica Summit 2016. Brian shares some recent digital turbulence and stories of how companies are losing the plot. He also reflects on recent projects to discuss what enterprise buyers need. The guys then hit on why sales and marketing is too often out of step with today's enterprise buyer. Note: part two of this podcast gets into specifics on Acumatica's cloud ERP play.