Chat with Brian Solis on the realities and potential of experience design

SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com

English - January 31, 2016 09:52 - 31 minutes - 25.5 MB - ★★★★★ - 9 ratings
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Previous Episode: Talking white hat hacking, ERP and HANA security with Onapsis

Next Episode: Zen of the enterprise - chat with Brian Sommer on buyers and digital change

In this completely unscripted chat with Brian Solis, author of a new book on experience design, Jon asks Brian about whether experience design can be a reality given the data silos and culture issues that prevent this from happening. Brian shares his research and provides a view on why user and customer experience can - and must - change. Jon aired out a number of cynical views on customer experience. Brian's answers included starting points for customers on this new "experience architecture."