Why You Need Structure, Technology, and People to Win w/Jake Reni @Adobe

The Brandon Bornancin Show

English - February 20, 2018 08:14 - 34 minutes - 27.4 MB - ★★★★★ - 73 ratings
Marketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: The Definitive Guide to Sales Cadence: How Companies Can Build 3x Pipeline in Under 30 Days

Next Episode: Increase Sales by Targeting the Right Accounts w/Matt Amundson @EverString

Life is short so why not learn from the experts. Jake Reni, is a master when it comes to helping companies, including Adobe, think through a strategic go-to-market approach for building an optimizing sales and sales development teams. In this episode, Jake and I debate and discuss some of the trends and debates around what is need to get to a winning state for your sales teams.

Links and Resources Mentioned in This Episode:

Sales Development Summit
State of Sales Report
InsideSales Labs Best Practice Training

In This Episode You'll Learn:

How teams should be thinking about building segmentation and structure for their business
What technology stack you should or shouldn't be considering
Is account-based sales for you or not