Increase Sales by Targeting the Right Accounts w/Matt Amundson @EverString
The Brandon Bornancin Show
English - February 22, 2018 12:12 - 25 minutes - 20.5 MB - ★★★★★ - 73 ratingsMarketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We all want to get more sales but that is hard to do if you're not targeting the right accounts, in the right way, and the right time. Matt Amundson, VP of marketing and sales development at EverString knows a few things about account targeting and on this episode Matt dives into the need to find your optimal customer profile and explains the importance of prioritizing your best accounts as part of your sales strategy.
Links and Resources Mentioned in This Episode:
Sales Development Summit
State of Sales Report
InsideSales Labs Best Practice Training
In This Episode You'll Learn:
How to determine your which prospects you should target
The importance of good data and the role it plays in the sales process
The power of prioritization and how companies can do it