Kathy Macchi @Inverta

The Brandon Bornancin Show

English - June 18, 2018 06:36 - 33 minutes - 27 MB - ★★★★★ - 73 ratings
Marketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Killer Campaigns to Double Response Rates w/Ryan O'Hara @LeadIQ

Next Episode: What High Growth Companies Do Differently w/Katie Bullard @DiscoverOrg

Yeah I know, you've heard the term account-based but like the rest of us, you're still trying to figure it out what it is and how to be successful doing it. Don't worry, you're not alone but that doesn't mean you can give up. In this episode, two experts of account-based strategies lend their support and their tips to help marketing and sales professionals win using account-based principles.

Links and Resources Mentioned in This Episode:

Kathy's LinkedIn
Trish's LinkedIn

In This Episode You'll Learn:

What is account-based revenue
What has chanced in recent years to make account-based more impactful
Who should run an account-based strategy
What strategies should you ask before you run an account-based strategy