Killer Campaigns to Double Response Rates w/Ryan O'Hara @LeadIQ
The Brandon Bornancin Show
English - June 07, 2018 04:59 - 20 minutes - 16.4 MB - ★★★★★ - 73 ratingsMarketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Campaigns are tough and getting your top prospects to respond to your message is sometime a combination of luck and timing but there are principles that make some marketers shine above the rest. In this episode, Ryan O'Hara, VP of Marketing & Growth at LeadIQ talks about building killer campaigns and how he's seen success being creative in his campaigns.
Links and Resources Mentioned in This Episode:
The Coffee Campaign
Campaign Ideas
In This Episode You'll Learn:
I'll talk about how Campaign Based Prospecting fits in Account Based Selling.
I'll share a few examples of things you can do, and rehash the foundations of what makes effective outreach.
How to fit this concept into things you may do in your current sales flow, and use cadences to promote your tactic.