The Science of Sales Transformation w/KenKrogue @InsideSales.com

The Brandon Bornancin Show

English - June 19, 2017 05:31 - 20 minutes - 16.3 MB - ★★★★★ - 73 ratings
Marketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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Companies spend thousands of dollars on sales acceleration technology and many technology implementations fail. How is that possible? Organizations don't realize that the keys to success revolve around change management and the ability of an organization to create a structure where change can actually happen. In this episode, founder and president of InsideSales.com, Ken Krogue, discusses the five steps to sales transformation.

In This Episode You'll Learn:

The importance of executive sponsorship
How all projects need a governance structure
Why organizations should focus on engaging their people
The importance of process mapping
Leading indicators and how they can help manage a project

Links and Resources Mentioned in This Episode:

Ken Krogue
The Sales Acceleration Facebook Group
InsideSales.com