Selling to Zebras w/Jeff Koser @SellingToZebras
The Brandon Bornancin Show
English - June 22, 2017 06:07 - 26 minutes - 21.6 MB - ★★★★★ - 73 ratingsMarketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Science of Sales Transformation w/KenKrogue @InsideSales.com
It’s hard to believe, but most companies close only about 15 percent of their sales deals. This means that salespeople spend 85 percent of their time to no avail. What can they do? The answer lies in identifying zebras, prospects that are perfect fits for a salesperson’s deal — not just from a product or service basis but also in terms of corporate values. In this episode, author and CEO, Jeff Koser explains the ideas behind Selling to Zebras and how this concept can change businesses.
In This Episode You'll Learn:
What is the idea of selling to zebras
How can organizations start identifying target accounts
Why it's important for organizations to sell to zebras
Links and Resources Mentioned in This Episode: