The Power of High Impact Mailers w/Valerie Sklar @Corporate Specialties
The Brandon Bornancin Show
English - October 12, 2017 07:05 - 26 minutes - 21.4 MB - ★★★★★ - 73 ratingsMarketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Some things are popular and then they fade out and come back again. High impact mailers are back. For some they are back in style and for others they are new. High impact mailers are physical items mailed to a prospect or customer to initiate a conversation or build a relationship. There are different types of mailers and different use cases. Valerie Sklar, president at Corporate Specialties, is an expert in mailers and has been in the business of working with companies on such initiatives for years. In this episode, Valerie expounds on what mailers are and how companies should start thinking about them.