Our Direct Mail Campaign That Completely #FAILED

The Brandon Bornancin Show

English - October 31, 2017 13:20 - 22 minutes - 18.4 MB - ★★★★★ - 73 ratings
Marketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: The State of Direct Mail (Research)

Next Episode: AI-Powered Sales w/Dave Boyce @InsideSales.com

I'm a big believer in using direct mail in prospecting strategies but it doesn't mean I always get it right. Partnering with Joey Wood from InsideSales.com we ran a test with one of our direct mail campaigns and it completely failed.

We called it the Magic Eight Ball Play