The State of Direct Mail (Research)
The Brandon Bornancin Show
English - October 30, 2017 07:07 - 22 minutes - 18.4 MB - ★★★★★ - 73 ratingsMarketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Power of Direct Mailers w/John Coe @B2BMarketing.com
Next Episode: Our Direct Mail Campaign That Completely #FAILED
I know, I know, we've talked a lot about direct mail but this is different. Rather than hearing some expert, we did some research and asked 325 B2B associates what they think of the topic. Rather than focus on one specific thing, we decided to understand the opinions of those that may send or receive direct mail. Interesting results, check them out!