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How the Science of Mental Preparation Can Help You Succeed w/Daniel McGinn @Harvard Business Review
The Brandon Bornancin Show
English - August 27, 2017 05:03 - 25 minutes - 20.5 MB - ★★★★★ - 73 ratingsMarketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Dan McGinn is the author of Psyched Up: How the Science of Mental Preparation Can Help You Succeed. The book focuses on the topic of science and mental preparation. Stress can effect everybody and people in sales are certainly not immune. Unlike athletes, sales leaders often do little mental preparation before big meetings or events but there is a lot of research suggesting that people who engage in certain behaviors before stressful activities or high-stakes performances perform better. The book highlights such activities as listening to motivational songs, having a routine, or performing a certain set of actions as great ways to get psyched up.