People always find different ways to communicate to get what they want. Using the phone might be preferred for some while others prefer email and others texting messaging. Chat has become a mainstream method used between companies and their prospects and clients. Although chat has not found it's way into the mainstream sales process, it has become an often used and often preferred method for prospects to communicate with companies. Chat allows prospects to not have to pick up the phone and have a long drawn out conversation but it allows the instant gratification of potentially getting answers quick. As Chat continues to become more and more utilized as part of the sales process, we sat down with Johnny Everett, founder of The Chat Shop to talk about how companies are using chat and how chat will continue to disrupt the sales process in the coming years.