How Salesforce Is Changing the Sales Conversation w/Tim Clarke @Salesforce.com
The Brandon Bornancin Show
English - August 08, 2016 10:00 - 27 minutes - 24.9 MB - ★★★★★ - 73 ratingsMarketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Tim Clarke, Director of Product Marketing at Salesforce, joins the Sales Acceleration experts to discuss how Salesforce is helping to drive the sales conversation. We're going to talk about Salesforce's strategy and Tim's lessons learned to win at the top of the funnel with content and live events.
In this episode you'll learn:
How to run a top of funnel strategy that stays away from product and focuses on best-practices
Key questions Salesforce asks it self when creating top of funnel content
Killer ideas on creating a content repository that people will actually consume
The importance of quality over quantity
Thinking through how to create a differentiated live event strategy
Links and Resources Mentioned in This Episode:
Episode 12: How I Broke the Rules and Doubled Oracles' Inside Sales Revenues
Episode 8: Boost Sales 30% by Integrating Social Selling into Your Traditional Sales Process