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An important aspect of selling to a group with a sales presentation is selling within the presentation. It’s one thing to sell one-on-one, where the person you’re selling to is going to be talking as much as you. But what does it look like when you as the salesperson are doing most of the talking? Host Golden Golden sits down with Rob Jolles to discuss How to tailor a sales pitch to a presentation, help the audience understand “WIIFM”, and explain what you expect from the audience.