Magic Words in Sales

When selling–as with anything else–there is power in words you use. Getting the words right is the difference between the winners and the losers in sales. How much do words matter? How can what you say make for a demonstrably different outcome? The worst time to think about what you’re trying to say is in the time that you’re saying it. Host John Gold sits down with Phil M. Jones to discuss his book "Exactly What to Say". Phil explains how much of a difference magic words in sales can make when dealing with a buyer.