Building Trust in Sales

The stereotype of the shady car salesman doesn’t fit the majority of salespeople. Most salesmen and women are honest people who are professional and decent, the stereotype isn’t withstanding. However, just because the seller is honest, does not mean that they have built trust with their client. Being honest and building trust are key ways to create relationships with customers and keep them coming back to you again and again. John Golden interviews Adrian Davis on this crucial topic.