390: Amazon Web Services' Sales Leader Sandy Carter Says Why a Bias for Action Is Critical for Today's Sales Success

Read the complete transcription on the Sales Game Changers Podcast website.

SANDY'S TIP FOR EMERGING SALES LEADERS: "Have a bias for action. One of the riddles I like to talk about is if you look at a pond and lily pads on the pond, if lily pads double every day – so today you have three lily pads, that means tomorrow there’ll be six – at what day would the lily pad be half-full if on day 60 the pond is full? Of course, it’s 59 because on day 59 the pond’s half-full, on day 60, the pond is full. I use that analogy because that’s the speed at which the world works today. Everything is moving quick, so you’ve got to have that bias for action in what you’re doing. Bias for action in getting back to your customers, talking about value, introducing new technology. If you wait, you’re going to be sitting there, you’re going to think the pond is half-full and you’re going to wake up the next day and the pond is full. It’s going to be too late. If I have to say one thing, it would be commit yourself to have a bias for action with your customers, and that’ll make you a more valuable salesperson."