What could make a young woman choose to breed roaches for a living? How curiosity and a passion for ensuring each customer enjoys his or her experience allowed Jess Rosen to disrupt a billion dollar industry.

In this podversation: How Jess came to breed roaches and other creepy crawlers The analogy and symbolism of "living in the edges" and edge species Jess' advice for anyone considering becoming a breeder How her client-centered focus on "making buying roaches fun" translated into $$ The power and purpose in keeping the core values of the mission paramount as she scaled Jess's grandfather's legacy as a founding father of the Poconos tourism boom Why Jess focuses on attraction marketing Embracing life's challenges and plot twists "Once you make a decision, you have to back up that decision with all of your other decisions." The growth edge/ spiritual lesson Jess is wrestling with Not forgetting to care for the woman within/ "There's a difference between your role and your soul." "Take the time to find out what you love and then spend as much time as you can doing that." Meet Jess Rosen

Jessica is a mother of two and the owner of The Laughing Lizard Company - a small business that produces and sells live insects. She loves nature, live music, cooking, sewing, learning, metaphysics, and philosophy.

Connect with Jess further: Facebook.com/laughinglizardreptiles