Up Your Content Game With the Experts! - Akshatha Kamath, MoEngage | BTS E6 | SaaSBoomi Podcast

SaaSBoomi

English - May 26, 2022 01:30 - 1 hour - 59.3 MB
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💡 Learn what it takes to stand out in Content Marketing in this age of information overload from someone who has gone from 0 to 1 on Content Marketing.

Tune in our latest #BTSpodcast episode 👇

⭕ Episode 6: The Ins and Outs of Content Marketing
⭕ Guest: Akshatha Kamath (Head of Content Marketing, MoEngage)
⭕ Hosts: Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder & Ex-CEO, Kayako)

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#contentmarketing #media #marketing #SaaS

Key take aways:
4:04 The Evolution of the Org Chart
6:32 Content Creation Mix
8:46 Org Chart - Content Team
10:53 Customer content & Vertical content
12:51 OKRs and KPIs for Marketing Org
13:54 Content Metrics
16:10 Overall Marketing Team Structure
24:34 Content Cadence
26:05 Practice of Listening to Sales
30:39 Earned Media by World Economic Forum, NewYork Times, and Forbes
37:36 Thought Leadership Content Team
38:49 Thought Leadership Pillars
39:25 Data Stories
43:40 Magic of combining Product Marketing + Content Marketing
46:24 Standing out as a startup in the world of information overload
54:11 Your One Marketing Challenge
54:45 Rapid Fire