SaaSBoomi

Using Growth Marketing & GenAI to Generate 10K+ Leads a Month! | Marketing Nation Podcast E4

March 04, 2024 07:00 - 47 minutes - 43 MB

Step into the intersection of technology and marketing with the latest episode of the Marketing Nation SaaS podcast. Hosted by Arvind Parthiban, the Co-Founder & CEO of SuperOps.ai, this episode welcomes Ramesh Ravishankar, Co-Founder and CGO of Highperformer.ai, whose previous stints at Freshworks and Google have armed him with unparalleled insights into the digital marketing world. This conversation delves into the evolving landscape where AI meets content creation, debunking myths about ...

Go-To-Market Blueprint for Emerging Markets | Sachin Bhatia Co-founder & CGO, Exotel

December 13, 2023 12:27 - 1 hour - 59.4 MB

Welcome to another episode of Founder’s Deep Dive! Join our guest, Sachin Bhatia, and our host, Suresh Sambandam, as they delve into several topics, including the formula for happiness, expanding into a global market, and all the challenges and wins that come along the way. It’s a very intellectual conversation where they talk about very abstract and high-level concepts using anecdotes from their own lives. Enjoy the episode! Key Takeaways 02:00 - Meet the Players! 03:24 - Success vs H...

GTM Blueprint for Emerging Markets, Sachin Bhatia Exotel, Founder's Deep Dive E23: SaaSBoomi Podcast

December 13, 2023 12:27 - 1 hour - 59.4 MB

Welcome to another episode of Founder’s Deep Dive! Join our guest, Sachin Bhatia, and our host, Suresh Sambandam, as they delve into several topics, including the formula for happiness, expanding into a global market, and all the challenges and wins that come along the way. It’s a very intellectual conversation where they talk about very abstract and high-level concepts using anecdotes from their own lives. Enjoy the episode! Key Takeaways 02:00 - Meet the Players! 03:24 - Success vs H...

ICP Truth Bombs - Aditya Tulsian, Chargebee | Founder's Deep Dive E22 | SaaSBoomi Podcast

November 22, 2023 12:30 - 54 minutes - 53.6 MB

Welcome to another episode of Deep Dive! Suresh, our host, and Aditya Tulsian, our guest, delve into the critical role of ICPs and how organizations deal with acquisition journeys. Aditya is a seasoned entrepreneur who founded Numberz, which was acquired by Chargebee, prior to which he held a very important role at Intuit. After an MBA at ISB Hyderabad, launching QuickBooks in India was the experience that revealed a universal truth to him: businesses worry about cash flow, not accounting. ...

Ideal Customer Profile Truth Bombs & Numberz Acquistion by Chargebee

November 22, 2023 12:30 - 54 minutes - 53.6 MB

Welcome to another episode of Deep Dive! Suresh, our host, and Aditya Tulsian, our guest, delve into the critical role of ICPs and how organizations deal with acquisition journeys. Aditya is a seasoned entrepreneur who founded Numberz, which was acquired by Chargebee, prior to which he held a very important role at Intuit. After an MBA at ISB Hyderabad, launching QuickBooks in India was the experience that revealed a universal truth to him: businesses worry about cash flow, not accounting. ...

Marketing Nation S1E3: ABM - The ignored hyper-growth channel | Ankit Oberoi - Zelto

October 26, 2023 04:52 - 50 minutes - 56.2 MB

Enjoy this 50-minute podcast where Arvind and Varun get on a call with Ankit Oberoi to decode the dilemma of ABM, or Account Based Marketing. Ankit, being a proponent for documentation and structure, talks about his journey with AdPushup and how they discovered the untapped potential of ABM in a world filled with inbound marketing companies. Having cracked the ABM playbook methodically, Ankit shares some gems of wisdom with Arvind and Varun as the three of them nail down the specifics of wha...

The Magic of Account Based Marketing - Ankit Oberoi, Zelto | Marketing Nation E3 | SaasBoomi Podcast

October 26, 2023 04:52 - 50 minutes - 56.2 MB

Enjoy this 50-minute podcast where Arvind and Varun get on a call with Ankit Oberoi to decode the dilemma of ABM, or Account Based Marketing. Ankit, being a proponent for documentation and structure, talks about his journey with AdPushup and how they discovered the untapped potential of ABM in a world filled with inbound marketing companies. Having cracked the ABM playbook methodically, Ankit shares some gems of wisdom with Arvind and Varun as the three of them nail down the specifics of wha...

Marketing Nation S1E2 : All about Process in Marketing with Maansi Sanghi of iMocha

August 09, 2023 10:44 - 52 minutes - 49.2 MB

“Never change your SEO team while shifting from SMB to enterprise, because once lost, never regained.” Join Maansi Sanghi and Arvind for more such knowledge bombs as they deep-dive into the world of product marketing. Maansi takes us through her journey of product marketing, and how the team at iMocha braved the tumultuous shift from an SMB model to an enterprise model of marketing. You’ll also find a lot of tips and tricks on how to refine and hone your processes and your pipelines inside...

Hidden Power: Process of Marketing - Maansi Sanghi, iMocha | Marketing Nation E2 | SaaSBoomi Podcast

August 09, 2023 10:44 - 52 minutes - 49.2 MB

“Never change your SEO team while shifting from SMB to enterprise, because once lost, never regained.” Join Maansi Sanghi and Arvind for more such knowledge bombs as they deep-dive into the world of product marketing. Maansi takes us through her journey of product marketing, and how the team at iMocha braved the tumultuous shift from an SMB model to an enterprise model of marketing. You’ll also find a lot of tips and tricks on how to refine and hone your processes and your pipelines inside...

Channel Partners in SaaS - Anand Venkatraman, Growthloop | Marketing Nation E1 | SaaSBoomi Podcast

July 19, 2023 13:44 - 47 minutes - 43.4 MB

For the next 45 minutes, join our guest Anand Venkatraman as he and Arvind dive deep into the murky waters of partner channel marketing. It's a power packed episode filled with gems of knowledge and wisdom that could substitute for an MBA lecture. Anand introduces the world of partner channels (yes, it's non-MBA friendly), and then goes into the nitty gritties of how to cultivate that side of the business, the best practices while working with partners and the most common mistakes you're b...

Marketing Nation S1E1: All about Channel Partners with Anand Venkatraman

July 19, 2023 13:44 - 47 minutes - 43.4 MB

For the next 45 minutes, join our guest Anand Venkatraman as he and Arvind dive deep into the murky waters of partner channel marketing. It's a power packed episode filled with gems of knowledge and wisdom that could substitute for an MBA lecture. Anand introduces the world of partner channels (yes, it's non-MBA friendly), and then goes into the nitty gritties of how to cultivate that side of the business, the best practices while working with partners and the most common mistakes you're b...

Empowering Hiring 150+ countries: Sagar Khatri, Multiplier | Founder's Deep Dive E21 | SaaSBoomi Podcast

May 24, 2023 06:22 - 57 minutes - 53.4 MB

This episode is special because its the first time we are having a founder from Singapore join the SaaSBoomi Podcast! Suresh Sambandam, CEO of KissFlow has a virtual sit down with none other than Sagar Khatri, the founder of Multiplier, a Sequoia surge backed SaaS business that helps business hire talent globally. We dive deep to talk about Sagar’s motivations to start Multiplier, how AI disrupts his offering and his dream of running a public company. Key Takeaways 00:19 - Multiplier and...

Empowering Hiring across 150+ countries

May 24, 2023 06:22 - 57 minutes - 53.4 MB

This episode is special because its the first time we are having a founder from Singapore join the SaaSBoomi Podcast! Suresh Sambandam, CEO of KissFlow has a virtual sit down with none other than Sagar Khatri, the founder of Multiplier, a Sequoia surge backed SaaS business that helps business hire talent globally. We dive deep to talk about Sagar’s motivations to start Multiplier, how AI disrupts his offering and his dream of running a public company. Key Takeaways 00:19 - Multiplier and...

The journey of Ahmedabad's SaaS duo | Founder's Deep Dive E20 | SaaSBoomi Podcast

May 10, 2023 12:03 - 1 hour - 60.8 MB

Suresh Sambandam, CEO of KissFlow has a virtual sit down with not one but two co-founders, who also happen to be a married couple. Besides finding out about how they set out on founding their respective companies, Suresh also explores their unique working dynamics and relationship, the ups and downs of doing business together, the pros and cons of operating out of a Tier 2 city and of course their secrets to building a successful business model with CallHippo and SoftwareSuggest. Enjoy this ...

Two flints and a fire: The journey of Ahmedabad's SaaS duo

May 10, 2023 12:03 - 1 hour - 60.8 MB

Suresh Sambandam, CEO of KissFlow has a virtual sit down with not one but two co-founders, who also happen to be a married couple. Besides finding out about how they set out on founding their respective companies, Suresh also explores their unique working dynamics and relationship, the ups and downs of doing business together, the pros and cons of operating out of a Tier 2 city and of course their secrets to building a successful business model with CallHippo and SoftwareSuggest. Enjoy this ...

Getting SaaS Pricing Right - Part 2

April 27, 2023 06:14 - 1 hour - 56.3 MB

In Part 2 of Getting SaaS Pricing right, Arvind and Varun bump it up a notch. They discuss key features of a pricing plan like Naming of plans, the ideal number of plans to go with, Add-ons, Discounts, cost-based pricing and value-based pricing. Listen on as the duo share insights from their own experience of having worked for and mentored other companies and of course getting the price right in their own respective startups. Enjoy the show! Key Takeaways 3:40 - Decoy pricing plan 6:05 -...

Getting SaaS pricing right (2/2) - Varun Shoor, Kayako | BTS E15 | SaaSBoomi Podcast

April 27, 2023 06:14 - 1 hour - 56.3 MB

In Part 2 of Getting SaaS Pricing right, Arvind and Varun bump it up a notch. They discuss key features of a pricing plan like Naming of plans, the ideal number of plans to go with, Add-ons, Discounts, cost-based pricing and value-based pricing. Listen on as the duo share insights from their own experience of having worked for and mentored other companies and of course getting the price right in their own respective startups. Enjoy the show! Key Takeaways 3:40 - Decoy pricing plan 6:05 -...

Getting SaaS pricing right (1/2) - Varun Shoor, Kayako | BTS E14 | SaaSBoomi Podcast

March 30, 2023 06:03 - 44 minutes - 41.3 MB

In this episode of the BTS podcast, our hosts Arvind and Varun introduce a new format of discussion to the show and decide to pick each other's brains to go deeper into topics that are pertinent to founders and marketeers. They explore the various aspects of designing the perfect pricing plan for your business keeping in mind various aspects such as the product, the perceived value, the market segment, the industry and the buyer persona. Listen on as they explore pricing strategies of va...

Getting SaaS Pricing Right - Part 1

March 30, 2023 06:03 - 44 minutes - 41.3 MB

In this episode of the BTS podcast, our hosts Arvind and Varun introduce a new format of discussion to the show and decide to pick each other's brains to go deeper into topics that are pertinent to founders and marketeers. They explore the various aspects of designing the perfect pricing plan for your business keeping in mind various aspects such as the product, the perceived value, the market segment, the industry and the buyer persona. Listen on as they explore pricing strategies of va...

Building the ‘AWS of Fintech’ that can last a 100 years

February 16, 2023 14:59 - 59 minutes - 54.1 MB

In this episode of the Founder’s Deep Dive Podcast, Suresh Sambandham CEO and Founder of KissFlow has a one on one with Prabhu Rangarajan, Co-founder of M2P Fintech. M2P is an API infrastructure giant delivering futuristic and customer-centric fintech solutions through cutting-edge technology with a wide range of solutions across Payments, Lending, and Banking. Suresh and Prabhu get into the juicy details of how M2P was founded and how they grew from a 60 member company pre-pandemic to a ...

Magic of Inbound Marketing & SGx - Abhishek Ballabh, ExtraaEdge | BTS E13 | SaaSBoomi Podcast

January 25, 2023 11:00 - 56 minutes - 52.2 MB

ExtraaEdge is an early start-up founded in 2016, currently powering 350+ Educational Institutes with the cloud computing solution. Founded by Abhishek Ballabh (ex. HSBC Data Scientist) & Sushil Mundada (ex. HSBC - Lead BA & CRM Architect) ExtraaEdge delivers all the required tools for End-to-End automation of admissions processes. With their combined passion for education and knowledge expertise in Data and CRM, they contribute by developing ExtraaEdge. In this episode, Varun and Arvind exp...

Magic of Inbound Marketing, Founder Branding & SGx!

January 25, 2023 11:00 - 56 minutes - 52.2 MB

ExtraaEdge is an early start-up founded in 2016, currently powering 350+ Educational Institutes with the cloud computing solution. Founded by Abhishek Ballabh (ex. HSBC Data Scientist) & Sushil Mundada (ex. HSBC - Lead BA & CRM Architect) ExtraaEdge delivers all the required tools for End-to-End automation of admissions processes. With their combined passion for education and knowledge expertise in Data and CRM, they contribute by developing ExtraaEdge. In this episode, Varun and Arvind exp...

SaaSBOOMi BTS podcast E12 - Zabardast Depositioning & Category Creation

December 21, 2022 12:50 - 55 minutes - 50.8 MB

In this Episode, our hosts Varun and Arvind have a virtual sit down with Naveen Goyal, CEO and Founder of NoPaperForms.  NoPaperForms is the India’s largest and most advanced SaaS based Enrolment Automation Platform enabling educational institutions to unlock their potential i.e. Attract, Engage, and Grow their Enrolments. Serving 1000+ customers, NoPaperForms, today, is the de facto choice for anyone in education, looking to grow - be it Preschool to K-12, Higher Education to Online Degre...

Zabardast Depositioning & Category Creation - Naveen Goyal, NoPaperForms, BTS E12, SaaSBoomi Podcast

December 21, 2022 12:50 - 55 minutes - 50.8 MB

In this Episode, our hosts Varun and Arvind have a virtual sit down with Naveen Goyal, CEO and Founder of NoPaperForms.  NoPaperForms is the India’s largest and most advanced SaaS based Enrolment Automation Platform enabling educational institutions to unlock their potential i.e. Attract, Engage, and Grow their Enrolments. Serving 1000+ customers, NoPaperForms, today, is the de facto choice for anyone in education, looking to grow - be it Preschool to K-12, Higher Education to Online Degre...

Acing ABM, Customer Dev & Partnerships in the US

December 08, 2022 06:22 - 51 minutes - 47.7 MB

Kalyan Varma is the Co-Founder & CEO of Almabase. Before solving the alumni fundraising problem, Kalyan worked as an analyst at Goldman Sachs, just as he moved to start an online marketplace which couldn’t scale, yet he kept trying new things to eventually stumble upon the gap in the education system to eventually start Almabase. Kalyan is an alumnus of NIT Warangal and cites BITS Pilani as the foremost institution in the country with the strongest alumni relations. In this episode, as w...

Acing Customer Dev & Partnerships in the US - Kalyan Verma, Almabase | BTS E11 | SaaSBoomi Podcast

December 08, 2022 06:22 - 51 minutes - 47.7 MB

Kalyan Varma is the Co-Founder & CEO of Almabase. Before solving the alumni fundraising problem, Kalyan worked as an analyst at Goldman Sachs, just as he moved to start an online marketplace which couldn’t scale, yet he kept trying new things to eventually stumble upon the gap in the education system to eventually start Almabase. Kalyan is an alumnus of NIT Warangal and cites BITS Pilani as the foremost institution in the country with the strongest alumni relations. In this episode, as w...

The London Bridge that held everyone together - Kovai's journey

November 24, 2022 13:30 - 1 hour - 55.5 MB

Saravana Kumar, the founder of Kovai.co is a techie, a marketer who was ahead of the curve, a and maverick salesperson.Even during his early career, he has done the unthinkable of switching from a product company like Microsoft to consulting company like Accenture. While at Accenture, he continued working with Microsoft products, he spotted gaps that left enterprise clients in the lurch. The techie and entrepreneur in Saravana Kumar built a product to address the challenge and managed to s...

BTS podcast E10 - SaaS Marketing: Then and Now

November 09, 2022 14:40 - 46 minutes - 43.1 MB

Pranay is a SaaS investor at Matrix Partners India. Before moving to investing, Pranay played several key roles at Freshworks including the Director of Growth Marketing at Freshworks, and managed to ramp up the marketing machinery. He has also worked with the CEO’s office at Freshworks where he was responsible for ramping the revenues from 5 Million to 100 Million. He comes with tons of knowledge on how marketing used to work in the past, how it works today, and how SaaS businesses shoul...

SaaS Marketing - Now and Then: Pranay Desai, Matrix Partners India | BTS E10 | SaaSBoomi Podcast

November 09, 2022 14:40 - 46 minutes - 43.1 MB

Pranay is a SaaS investor at Matrix Partners India. Before moving to investing, Pranay played several key roles at Freshworks including the Director of Growth Marketing at Freshworks, and managed to ramp up the marketing machinery. He has also worked with the CEO’s office at Freshworks where he was responsible for ramping the revenues from 5 Million to 100 Million. He comes with tons of knowledge on how marketing used to work in the past, how it works today, and how SaaS businesses shoul...

Zero to One: LogiNext's rollercoaster ride of hypergrowth

October 26, 2022 14:21 - 56 minutes - 51.9 MB

Dhruvil Sanghvi is a tech-savvy engineer who began his career as a consultant before taking up the entrepreneurial journey in 2015. Today, he also invests in startups. Coming from a multi-generational business family, Dhruvil believes that launching and running a successful business is the best way to create a big impact on society and economy. His journey of kickstarting LogiNext with his own savings, raising 10 Million dollars in funding within a short span of 9 months after the seed round...

The extraordinary journey of a 3-time entrepreneur

October 13, 2022 01:30 - 1 hour - 98.3 MB

From Pigeons, to Food to User Retention - A journey of tinkering, grit and innovation. Anand Jain is a serial entrepreneur, who started his entrepreneurial journey as a 16 year old in college by fixing computers and selling softwares to lawyers. In this episode he talks about his upbringing, early ventures, and his current startup CleverTap. CleverTap is a user retention platform that helps companies retain users for life, with clients like Jio, Times Group, Swiggy, PayTM, and Dream 11. ...

Thinking the Unthinkable: Posist’s Marketing Journey - Ashish Tulsian | BTS E9 | SaaSBoomi Podcast

September 15, 2022 01:30 - 1 hour - 63.8 MB

Ashish Tulsian ran a restaurant before building Posist, a software which runs restaurants. Ashish and his stories go a long way. Watch this episode for unheard stories and insights like ‘ThugTales of Restaurantpur’ - an unthinkable ABM campaign, marketing to Lawyer, Doctor, CA & Engineer at once, how Posist has perfected event marketing, playbook for B2B conferences, why they didn’t VC capital and more. Key take aways: 1:04 Posist intro 5:33 Marketing org structure and evolution 10:32...

BTS podcast E9 - Thinking the Unthinkable - Posist's Marketing Journey

September 15, 2022 01:30 - 1 hour - 63.8 MB

Ashish Tulsian ran a restaurant before building Posist, a software which runs restaurants. Ashish and his stories go a long way. Watch this episode for unheard stories and insights like ‘ThugTales of Restaurantpur’ - an unthinkable ABM campaign, marketing to Lawyer, Doctor, CA & Engineer at once, how Posist has perfected event marketing, playbook for B2B conferences, why they didn’t VC capital and more. Key take aways: 1:04 Posist intro 5:33 Marketing org structure and evolution 10:32...

From building a Conversation Intelligence SaaS to getting acquired by Clari with Shruti Kapoor of Wingman

August 25, 2022 01:30 - 43 minutes - 40.1 MB

Sales team is closer to the customer's problems. How do we bring the marketing and product teams closer to customer problems, so that they feel the voice of the customer? Voice of the customer is really valuable. It's very hard to get access to it, and even if you get access to it, it's a pain to gain insights from it, and then scale it up. This is the pain point which led Shruti Kapoor and her co-founders Muralidharan Venkatasubramanian - Head of Product and Srikar Yekollu - to start W...

Empowering the Channel Partner-led GTM motion with Shruti Ghatge of Zomentum

August 11, 2022 01:30 - 50 minutes - 46.4 MB

Channel Partner-led GTM is one of the strong pieces in SaaS customer acquisition. Unlike the digital marketing and sales driven customer acquisition, this mode is under leveraged. Find out how Shruti Ghatge (Co-founder & CEO, Zomentum) and her team is flipping Partner Relationship Management, and adding more power to the Channel Partner-led GTM with Zomentum. Zomentum's end-to-end Revenue Platform enables both Channel Partners and SaaS vendors to earn, grow, and manage revenue quickly and...

BTS podcast E8 - Customer Marketing: A New Frontier in SaaS Marketing

July 28, 2022 01:30 - 1 hour - 61.8 MB

Yasasree Nerayanuri is the Vice President - Customer Marketing at Sprinklr. She used to be the Director of Customer Marketing & Community at Freshworks before joining Sprinklr. In this episode Arvind Parthiban and Varun Shoor explores in depth various aspects of Customer Marketing with Yasasree. Tune in! 👇 SaaSBOOMi BTS Podcast brings insights into what goes on Behind The Scenes in the making of some of the successful marketing campaigns, and shine the light on how marketing is done, what...

Customer Marketing Hacks in SaaS - Yasasree Nerayanuri, Sprinklr | BTS E8 | SaaSBoomi Podcast

July 28, 2022 01:30 - 1 hour - 61.8 MB

Yasasree Nerayanuri is the Vice President - Customer Marketing at Sprinklr. She used to be the Director of Customer Marketing & Community at Freshworks before joining Sprinklr. In this episode Arvind Parthiban and Varun Shoor explores in depth various aspects of Customer Marketing with Yasasree. Tune in! 👇 SaaSBOOMi BTS Podcast brings insights into what goes on Behind The Scenes in the making of some of the successful marketing campaigns, and shine the light on how marketing is done, what...

Novel way of building a fast growing SaaS in the $400B Contact Center Market with Swapnil Jain of Observe.ai

July 14, 2022 01:30 - 54 minutes - 50.1 MB

After landing a dream internship at Google while studying at IIT Delhi, Swapnil Jain moved to San Francisco to work with Twitter for 3 years. His startup journey, according to him, was a result of FOMO. Seeing his contemporaries back in India starting their own companies with the influx of venture capital in India, Swapnil decided to move back to India and start Observe.ai. In 2022, Observe.ai raised $125 Million in its Series C Funding led by SoftBank. Observe.AI is an Intelligent Workfor...

A Startup's Handbook To All Things PR - Aakriti Bhargava, Wizikey | BTS E7 | SaaSBoomi Podcast

June 30, 2022 01:59 - 45 minutes - 46.5 MB

Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform. In this episode Arvind Parthiban explores all things PR for a startup with Aakriti. Here are the key take aways. 2:55 How PR agencies work? 6:13 PR’s impact on Cost of Acquisition & Valuatio...

A Startup's Handbook To All Things PR

June 30, 2022 01:59 - 45 minutes - 46.5 MB

Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform. In this episode Arvind Parthiban explores all things PR for a startup with Aakriti. Here are the key take aways. 2:55 How PR agencies work? 6:13 PR’s impact on Cost of Acquisition & Valuatio...

BTS podcast E7 - A Startup's Handbook To All Things PR

June 30, 2022 01:59 - 45 minutes - 46.5 MB

Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform. In this episode Arvind Parthiban explores all things PR for a startup with Aakriti. Here are the key take aways. 2:55 How PR agencies work? 6:13 PR’s impact on Cost of Acquisition & Valuatio...

Making it big in the ‘niche’ of RFP management

June 23, 2022 01:30 - 46 minutes - 106 MB

Ganesh Shankar started RFPIO scratching his own itch along with A J Sunder(Co-founder & CPO) and Sankar Lagudu (Co-founder & COO). During his stint as a product manager Ganesh had to fill out responses to the RFPs which ended up as a time consuming and frustrating process. When the trio looked out for solutions they found out that it’s a broken process and that there are no solid solutions existing in the market which got them to start RFPIO. What started as a niche product addressing one...

From building an Automation SaaS to getting acquired by Notion

June 09, 2022 01:56 - 43 minutes - 99.8 MB

During his stint as a product manager at 2014, the time when SaaS was booming, Ashok noticed that there’s a high demand for complex workflow automations from customers. This got him to start Automate.io, and they would later go into head on competition with Zapier. Fast forward, Ashok was getting inbound interests for acquisition left, right and center. But he and his team kept their heads down and kept on building. But one inbound interests for a partnership got his attention, which event...

The Ins and Outs of Content Marketing with Akshatha Kamath of MoEngage

May 26, 2022 01:30 - 1 hour - 59.3 MB

💡 Learn what it takes to stand out in Content Marketing in this age of information overload from someone who has gone from 0 to 1 on Content Marketing. Tune in our latest #BTSpodcast episode 👇 ⭕ Episode 6: The Ins and Outs of Content Marketing ⭕ Guest: Akshatha Kamath (Head of Content Marketing, MoEngage) ⭕ Hosts: Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder & Ex-CEO, Kayako) Also available to be streamed on: https://spoti.fi/3LLJAaC https://apple.co/36uzNWl htt...

Up Your Content Game With the Experts! - Akshatha Kamath, MoEngage | BTS E6 | SaaSBoomi Podcast

May 26, 2022 01:30 - 1 hour - 59.3 MB

💡 Learn what it takes to stand out in Content Marketing in this age of information overload from someone who has gone from 0 to 1 on Content Marketing. Tune in our latest #BTSpodcast episode 👇 ⭕ Episode 6: The Ins and Outs of Content Marketing ⭕ Guest: Akshatha Kamath (Head of Content Marketing, MoEngage) ⭕ Hosts: Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder & Ex-CEO, Kayako) Also available to be streamed on: https://spoti.fi/3LLJAaC https://apple.co/36uzNWl htt...

BTS Podcast E6 - The Ins and Outs of Content Marketing with Akshatha Kamath of MoEngage

May 26, 2022 01:30 - 1 hour - 59.3 MB

💡 Learn what it takes to stand out in Content Marketing in this age of information overload from someone who has gone from 0 to 1 on Content Marketing. Tune in our latest #BTSpodcast episode 👇 ⭕ Episode 6: The Ins and Outs of Content Marketing ⭕ Guest: Akshatha Kamath (Head of Content Marketing, MoEngage) ⭕ Hosts: Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder & Ex-CEO, Kayako) Also available to be streamed on: https://spoti.fi/3LLJAaC https://apple.co/36uzNWl htt...

Being an Ally who brings purpose, happiness and productivity to work via OKRs

May 19, 2022 02:00 - 1 hour - 179 MB

Vetri Vellore is a seasoned entrepreneur. After his 14 years career with Microsoft, Vetri Vellore started Chronus, an enterprise mentoring platform which got acquired by a PE firm. He later started Ally, an OKR software provider, which he scaled from a team of 15 to 250+ in 2 years, helping 1000s of customers in bringing purpose, focus and happiness to work and unleash productivity gains of 2x to 4x. Ally had raised series C funding and and was on the path to scale up when Microsoft approach...

The Magic of Product Marketing & Copywriting Ashwin Ramasamy, PipeCandy | BTS E5 | SaaSBoomi Podcast

April 21, 2022 01:45 - 41 minutes - 39 MB

PipeCandy is the industry standard data set that tracks 5 million plus e-commerce & DTC brands across hundreds of data points & markets. They transformed from a single to a multi product SaaS company without building new products. They became industry standard by calling themselves industry standard. They 2x-ed their revenue in 4 months with no engineering changes. They called out their USP and gave it a name which not many companies do. They gained the confidence to price higher despit...

BTS Podcast E5 - The Magic of Product Marketing & Copywriting

April 21, 2022 01:45 - 41 minutes - 39 MB

PipeCandy is the industry standard data set that tracks 5 million plus e-commerce & DTC brands across hundreds of data points & markets. They transformed from a single to a multi product SaaS company without building new products. They became industry standard by calling themselves industry standard. They 2x-ed their revenue in 4 months with no engineering changes. They called out their USP and gave it a name which not many companies do. They gained the confidence to price higher despit...

The Magic of Product Marketing & Copywriting

April 21, 2022 01:45 - 41 minutes - 39 MB

PipeCandy is the industry standard data set that tracks 5 million plus e-commerce & DTC brands across hundreds of data points & markets. They transformed from a single to a multi product SaaS company without building new products. They became industry standard by calling themselves industry standard. They 2x-ed their revenue in 4 months with no engineering changes. They called out their USP and gave it a name which not many companies do. They gained the confidence to price higher despit...

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