Being an Ally who brings purpose, happiness and productivity to work via OKRs

Vetri Vellore is a seasoned entrepreneur. After his 14 years career with Microsoft, Vetri Vellore started Chronus, an enterprise mentoring platform which got acquired by a PE firm. He later started Ally, an OKR software provider, which he scaled from a team of 15 to 250+ in 2 years, helping 1000s of customers in bringing purpose, focus and happiness to work and unleash productivity gains of 2x to 4x. Ally had raised series C funding and and was on the path to scale up when Microsoft approached them, resulting in an acquisition that yielded great results for team members and investors. 

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9:23 Advice for hardcore engineering background on how to become great at business16:16 Why he decided to build an OKR software?17:39 How Ally helps companies unleash productivity gains of 2x to 4x?19:24 What is a modern operating system for running a company?20:33 How they framed ICP and how did it change over time?24:50 How customers and investors think of product category?28:26 Leveraging customer interviews to sharpen Demand Generation32:39 How to optimize for CAC in SEM34:43 Sales team size and structure39:46 Managing churn as OKR software requires new habits and culture change48:04 How to hire super human senior talent in customer success?50:17 How to set a change management practice to success?53:51 Role of Chief of Staff56:55 What's a 'Modern work experience'?57:52 Insights on acquisition by Microsoft1:00:34 M&A Integration risks & cultural fit1:01:41 M&A Negotiation tips1:02:06 Choice between Independence v/s Impact as an entrepreneur1:12:14 Tips on scaling team from 15 to 250+ in 2 years

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