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Episode 4 - How Sendlane’s Content Marketing Funnel Reduced Lead Costs by 60% with Jimmy Kim

SaaS Marketing Superstars

English - June 01, 2020 21:00 - 29 minutes - 20.5 MB
Marketing Business saas marketing software as a service growth marketing demand generation saastr zammo digital saas marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 3 - How Vyper.io Grows Sales Through Content Collaborations with Jack Paxton
Next Episode: Episode 5 - How Wicked Reports Updated Their Website and Cut Their Sales Cycle in Half with Scott Desgrosseilliers

In this episode of SaaS Marketing Superstars podcast, I spoke with Jimmy Kim, the Founder of Sendlane. Jimmy shared how his team repeatedly creates content marketing funnels that warm up leads and significantly reduce Sendlane’s cost per trial signup.

Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/sendlane-content-marketing-jimmy-kim/