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Episode 3 - How Vyper.io Grows Sales Through Content Collaborations with Jack Paxton

SaaS Marketing Superstars

English - May 26, 2020 19:00 - 25 minutes - 17.5 MB
Marketing Business saas marketing software as a service growth marketing demand generation saastr zammo digital saas marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 2 - How Lessonly diversifies their demand generation channels with Kyle Lacy and Tamara Green
Next Episode: Episode 4 - How Sendlane’s Content Marketing Funnel Reduced Lead Costs by 60% with Jimmy Kim

Today, I interviewed Jack Paxton, the Founder of Vyper.io. Jack shared his strategies for using content marketing and content collaboration with partners to grow sales. He also shared his struggles with making Facebook ads work for this company and why he decide to significantly increase the cost of his viral contest software.

Check out the show notes and get links to all the resources mentioned in this episode here:  https://aaronzakowski.com/vyperio-grows-sales-content-collaborations-jack-paxton/