SaaS Marketing Superstars artwork

Episode 2 - How Lessonly diversifies their demand generation channels with Kyle Lacy and Tamara Green

SaaS Marketing Superstars

English - May 18, 2020 18:00 - 20 minutes - 13.8 MB
Marketing Business saas marketing software as a service growth marketing demand generation saastr zammo digital saas marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 1 - How To Make Paid Social Ads Work for B2B SaaS with James Winter from Brandfolder
Next Episode: Episode 3 - How Vyper.io Grows Sales Through Content Collaborations with Jack Paxton

In this episode, I chat with Kyle Lacy and Tamara Green from Lessonly.com. You'll learn why Lessonly brought their paid search ads management in-house and why they've made a conscious decision not to aggressively email leads that sign up on their site. Kyle also explains why you need to focus on attracting the right types of customer first and then consider which tactics and traffic channels to use second.

You can see all the show notes and links to resources mentioned in the show here: https://aaronzakowski.com/how-lessonly-diversifies-demand-generation-channels-kyle-lacy-tamara-green