Why Human Experience, as an Investment, Enhances the SaaS Onboarding Experience with Andy Mura #17:

Andy is an expert on Marketing, Business Strategy, Leadgen, SaaS, Digital Transformation, User Onboarding, and UX. He is a marketer, founder, speaker, and mentor with over 10 years of experience in SaaS, Digital Transformation, and Growth.

Andy's focus is on the HX (Human Experience), making sure that companies invest resources in creating a great employee experience to support successful change management processes that lead to an enhanced customer experience

Over the past years, Andy has been working directly (as a founder or head of marketing) and indirectly (as a mentor or consultant) with over 200 companies in North America and Europe and he's now in charge of marketing operations at ExB Group, an AI/ML-driven natural language processing platform that provides cognitive process automation for insurers.

During this interview we cover:

Current COVID-19 Strategy

Pre & Post Investment SaaS company Grow Advice

Lead Generation VS Product Focused

The importance of U/X (Tips & strategies)

Effective Marketing Budgets

Trial to Paid VS Enterprise Focused

Sales Cycles & how to shorten them

Links and mentions:

ExB Website

Get in touch with Andy:

Andy’s LinkedIn Profile

Andy’s’s Twitter Profile

More About Andy

More about Akeel:

🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber)

💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar)

🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)

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Send in a voice message: https://anchor.fm/saas-district/message

Andy is an expert on Marketing, Business Strategy, Leadgen, SaaS, Digital Transformation, User Onboarding, and UX. He is a marketer, founder, speaker, and mentor with over 10 years of experience in SaaS, Digital Transformation, and Growth.

Andy's focus is on the HX (Human Experience), making sure that companies invest resources in creating a great employee experience to support successful change management processes that lead to an enhanced customer experience

Over the past years, Andy has been working directly (as a founder or head of marketing) and indirectly (as a mentor or consultant) with over 200 companies in North America and Europe and he's now in charge of marketing operations at ExB Group, an AI/ML-driven natural language processing platform that provides cognitive process automation for insurers.

During this interview we cover:

Current COVID-19 Strategy
Pre & Post Investment SaaS company Grow Advice
Lead Generation VS Product Focused
The importance of U/X (Tips & strategies)
Effective Marketing Budgets
Trial to Paid VS Enterprise Focused
Sales Cycles & how to shorten them

Links and mentions:

ExB Website

Get in touch with Andy:

Andy’s LinkedIn Profile

Andy’s’s Twitter Profile

More About Andy

More about Akeel:

🐦 Twitter - https://twitter.com/AkeelJabber

💼 LinkedIn - https://linkedin.com/in/akeel-jabbar

🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast

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Send in a voice message: https://anchor.fm/saas-district/message