Representing People of Color in the Outdoor Space with Kara Perez

Nuggets:

Why focusing on inclusivity makes good business sense, and doesn’t detract from majority marketsHow everyday people can help those who are discriminated againstHow Lizzo leveraged the Kardashian brand to pave the way for plus-size womenThe typical success rate for an influencer to gain a sponsorship with a companyHow to write a quality cold email to people working at big brands

Action Steps:

Draft a mission statement around why this idea is appealing to youComplete market research around outdoor spaceCreate a business plan for this ideaFind complementary businesses and pitch them on partneringResearch influencers who are already working with big brands and find comparable POC onesContact POC influencers in the outdoor space and pitch the projectContact executives in charge of partner relations at big brands and pitch the project

Follow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.

Links:

Bravely Go

The Fairer Cents

Bravely Go on Instagram

Bravely Go on Twitter

 

Kara Perez is the founder of Bravely, a community that gives self-identified women the financial tools to bridge the gap between their dreams and their realities. Kara discovered her love of finances courtesy of her quarter-life crisis. Broke, underemployed and saddled with student loan debt, she realized that her lack of financial education was crippling her adulthood. After becoming debt free in June 2015, Kara created Bravely to help other women take control of their financial lives. She’s co-host of the Fairer Cents Podcast: Women, Money and the Fight to Break Even.

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