The Firestarter, Maureen Blandford Unleashing B2B and a Gift with a Cocktail Episode

Rockstar CMO FM

English - August 21, 2021 14:00 - 54 minutes - ★★★★★ - 9 ratings
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Previous Episode: The Plan to Plan, David Rodnitzky, and Coordinating Thinner Diapers over a Cocktail Episode

Next Episode: The Customer Needs, Christina's G in GRIT and it's time for a Proper Job over a Cocktail Episode

As Jeff is away, Ian shares a thought about planning and why marketing firefighters get the girls (or boys). This week our guest is Maureen Blandford who has been obsessed with making B2B a rational place for more decades than she’d like to admit. A B2B agency owner in the US prior to moving client-side (and Europe) to lead marketing for tech companies on both sides of the Atlantic, Maureen is a tireless advocate for rooting out the nonsense and is devoted to closing the gaps between sales and marketing. Her most recent book was published in February 2021: Moats & Drawbridges | The Current State of B2B Cross-functional Insight Sharing.Maureen is currently Managing Director at B2B Unleashed and explains why we need to be unleashed, in a fun, impassioned conversation and if we repeated some of the curse words in our Twitter feed, our ban on advertising on the platform would no doubt be lengthened. Maureen shares her passion for B2B, bad demos, marketing to the searchers, or more importantly the "not searchers" and she has an excellent suggestion for the Rockstar CMO Swimming Pool.We finish the week, in our usual haunt, the Rockstar CMO Virtual Bar, where we find Robert Rose, Chief Troublemaker at The Content Advisory who shares how we need to give our marketing gifts. The people:

Ian Truscott on LinkedIn and Twitter

Maureen Blandford on LinkedIn and Twitter

Robert Rose on Twitter, LinkedIn, and The Content Advisory

Mentioned in this weeks episode:

Maureen's book: Moats & Drawbridges | The Current State of B2B Cross-functional Insight Sharing

Maureen's company website - B2B Unleashed

Maureen's personal website website

Robert's The Content Advisory Blog

Rockstar CMO:

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all show notes: Rockstar CMO FM

Rockstar CMO Advisors

Music:

Firestarter by The Prodigy on Spotify

The wonderful Piano Music is by Johnny Easton, shared under a creative commons license

Learn more about your ad choices. Visit megaphone.fm/adchoices

As Jeff is away, Ian shares a thought about planning and why marketing firefighters get the girls (or boys).

This week our guest is Maureen Blandford who has been obsessed with making B2B a rational place for more decades than she’d like to admit. A B2B agency owner in the US prior to moving client-side (and Europe) to lead marketing for tech companies on both sides of the Atlantic, Maureen is a tireless advocate for rooting out the nonsense and is devoted to closing the gaps between sales and marketing. Her most recent book was published in February 2021: Moats & Drawbridges | The Current State of B2B Cross-functional Insight Sharing.

Maureen is currently Managing Director at B2B Unleashed and explains why we need to be unleashed, in a fun, impassioned conversation and if we repeated some of the curse words in our Twitter feed, our ban on advertising on the platform would no doubt be lengthened.

Maureen shares her passion for B2B, bad demos, marketing to the searchers, or more importantly the "not searchers" and she has an excellent suggestion for the Rockstar CMO Swimming Pool.

We finish the week, in our usual haunt, the Rockstar CMO Virtual Bar, where we find Robert Rose, Chief Troublemaker at The Content Advisory who shares how we need to give our marketing gifts.

The people:

Ian Truscott on LinkedIn and Twitter
Maureen Blandford on LinkedIn and Twitter