The Plan to Plan, David Rodnitzky, and Coordinating Thinner Diapers over a Cocktail Episode
Rockstar CMO FM
English - August 14, 2021 11:00 - 1 hour - ★★★★★ - 9 ratingsMarketing Business marketing cmo marketing strategy content marketing sales personalization robert rose interviews digital marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester is back and we dive into what you need to start your marketing plan.David Rodnitzky, the founder of 3Q Digital is our guest and discusses his book Unfair Marketing and we dive into the five areas marketers can find an unfair advantage; data, knowledge, access, brand, and money. David also talks about his path into marketing, from studying law at the University of Iowa College of Law, his early career, experience, and success with performance marketing to founding 3Q Digital in a coffee shop in Pacifica, CA, in 2008. Since then the agency has grown to more than 300 employees in ten offices across three continents, managing more than $1.5B of media spend. As usual, we wind down the week with a trip to the Rockstar CMO virtual bar, where we find Robert Rose, Chief Trouble Maker at The Content Advisory contemplating thinner diapers and coordination over a cocktail.The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
David Rodnitzky on LinkedIn and Twitter
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this weeks episode:
3Q Digital
Unfair Marketing - available on Amazon and other good book stores
David Rodnitzky speaking at the Bay Area Content Meetup
David's Double Bubble Newsletter on LinkedIn
The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Music:
Makin' a Plan by Semisonic on Spotify
The wonderful Piano Music is by Johnny Easton, shared under a creative commons license
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester is back and we dive into what you need to start your marketing plan.
David Rodnitzky, the founder of 3Q Digital is our guest and discusses his book Unfair Marketing and we dive into the five areas marketers can find an unfair advantage; data, knowledge, access, brand, and money.
David also talks about his path into marketing, from studying law at the University of Iowa College of Law, his early career, experience, and success with performance marketing to founding 3Q Digital in a coffee shop in Pacifica, CA, in 2008. Since then the agency has grown to more than 300 employees in ten offices across three continents, managing more than $1.5B of media spend.
As usual, we wind down the week with a trip to the Rockstar CMO virtual bar, where we find Robert Rose, Chief Trouble Maker at The Content Advisory contemplating thinner diapers and coordination over a cocktail.
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
David Rodnitzky on LinkedIn and Twitter
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this weeks episode:
3Q Digital
Unfair Marketing - available on Amazon and other good book stores
David Rodnitzky speaking at the Bay Area Content Meetup
David's Double Bubble Newsletter on LinkedIn
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Music:
Makin' a Plan by Semisonic on Spotify
The wonderful Piano Music is by Johnny Easton, shared under a creative commons license
Learn more about your ad choices. Visit megaphone.fm/adchoices