The Customer Needs, Christina's G in GRIT and it's time for a Proper Job over a Cocktail Episode

Rockstar CMO FM

English - August 28, 2021 12:00 - 1 hour - ★★★★★ - 9 ratings
Marketing Business marketing cmo marketing strategy content marketing sales personalization robert rose interviews digital marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: The Firestarter, Maureen Blandford Unleashing B2B and a Gift with a Cocktail Episode

Next Episode: The Jeff on Waste, Christina on RPM and Robert on Time for a Cocktail Episode

This week Jeff Clark, Rockstar CMO Advisor is back and we continue to discuss marketing planning, focusing on the importance of understanding customer needs and balancing planning with execution, especially for new marketing leaders. We kick off a mini-series with Christina Del Villar who appeared on episode 64 of the show, talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy and we dive into the detail of what G.R.I.T means, starting with the G - Go-to-Market. If you missed the last time Christina was on the show, Christina is a Silicon Valley marketing executive, consultant, and author who geeks out on helping companies transform, grow and scale. With 25 years of experience at Fortune 100 companies and more than 15 startups. Christina has developed go-to-market and marketing strategies for new product launches, acquisitions, and IPOs, particularly for high-growth companies. We finish the week in the Rockstar CMO virtual bar where we find Robert Rose, Chief Trouble Maker at The Content Advisory thinking about how we need a proper job. The people:

Ian Truscott on LinkedIn and Twitter

Jeff Clark on LinkedIn and Twitter

Christina Del Villar on LinkedIn and Twitter

Robert Rose on Twitter, LinkedIn, and The Content Advisory

Mentioned in this weeks episode:

Christine Del Villar's website and book

The music video promoting the book on YouTube

Episode 64: The Julie Defines Categories, Christina Del Villar Sways, and the Content at Scale Cocktail Episode

Robert's The Content Advisory Blog

The "Swimming Pool Guy" that we couldn't remember the name of - Marcus Sheridan

Rockstar CMO:

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all show notes: Rockstar CMO FM

Rockstar CMO Advisors

Music:

Need you Tonight by INXS on Spotify

The wonderful Piano Music is by Johnny Easton, shared under a creative commons license

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Jeff Clark, Rockstar CMO Advisor is back and we continue to discuss marketing planning, focusing on the importance of understanding customer needs and balancing planning with execution, especially for new marketing leaders.

We kick off a mini-series with Christina Del Villar who appeared on episode 64 of the show, talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy and we dive into the detail of what G.R.I.T means, starting with the G - Go-to-Market.

If you missed the last time Christina was on the show, Christina is a Silicon Valley marketing executive, consultant, and author who geeks out on helping companies transform, grow and scale. With 25 years of experience at Fortune 100 companies and more than 15 startups. Christina has developed go-to-market and marketing strategies for new product launches, acquisitions, and IPOs, particularly for high-growth companies.

We finish the week in the Rockstar CMO virtual bar where we find Robert Rose, Chief Trouble Maker at The Content Advisory thinking about how we need a proper job.

The people: