07: Geoff Roberts (Outseta)
Revenue: Real Startup Stories
English - November 25, 2020 13:00 - 1 hour - 58.5 MB - ★★★★★ - 12 ratingsEntrepreneurship Business Technology revenue technology ecommerce dtc saas startups founders Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 06: Ilse Calderon (OVO Fund)
Next Episode: 08: Isaac Herrera (DAOU Vineyards)
Geoff Roberts is Co-Founder of Outseta, an all-in-one solution for launching a subscription business. In this episode, we discuss recurring revenue businesses, identifying your customers, how to do content marketing correctly, building partnerships, why they're a "self managed" company, and much more.
Geoff's company Outseta and my company Alluxo are both bootstrapped, which means we have received no outside funding. We go into the details on how to build and scale a software company without funding. The key is to be scrappy and rethink the conventional wisdom, because you won't have the largest team or biggest ad budget.
LINKS
Geoff Roberts LinkedIn
Geoff Roberts Twitter
Outseta Website
PODCAST
Safa Mahzari
Patreon
Alluxo Website
TERMS
B2B = business to business
B2C = business to consumer
SaaS = software as a service
SEO = search engine optimization
CRM = customer relationship management
VC = venture capital
LTV = lifetime value
RESOURCES
Unsolicited Response Rate (URR) by Jay Acunzo
Jobs to Be Done by Clay Christensen
A Step by Step Guide to Revenue Growth by Mark Roberge
TIMESTAMPS
0:00 - Episode intro
0:55 - What is Outseta?
10:08 - Funding and culture at Outseta
14:26 - B2B marketing with no budget
22:21 - Partnerships and positioning
34:09 - The no code movement
42:16 - Future plans for Outseta
47:15 - Growing your company too fast
54:38 - Validating a new product idea
1:02:22 - Wrap up and final thoughts