08: Isaac Herrera (DAOU Vineyards)

Revenue: Real Startup Stories

English - December 02, 2020 13:00 - 52 minutes - 48.1 MB - ★★★★★ - 12 ratings
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Previous Episode: 07: Geoff Roberts (Outseta)

Next Episode: 09: Kasey Luck (Luck & Co)

Isaac Herrera is VP Ecommerce and Digital Strategy at DAOU Vineyards. He has a unique perspective on his job and how to create memorable user experiences. Regardless of your industry, you can apply the techniques that Isaac presents.

In this episode, we discuss finding your passion, taking risks, making better decisions, managing expectations, working in wine industry, what matters in startups, designing great user experiences, and much more.

Thank you Katherine Daou for the introduction to Isaac!

LINKS

DAOU Website
DAOU LinkedIn
Isaac Herrera LinkedIn

PODCAST

Safa Mahzari
Patreon
Alluxo Website

TERMS

DTC = direct to consumer
CPG = consumer packaged goods
SKU = stock keeping unit
PR = public relations

RESOURCES

"The Design of Everyday Things" by Don Norman

TIMESTAMPS

0:00 - Episode intro
1:15 - Isaac's background in biology
6:44 - Making big decisions
13:43 - Thinking about products and design
24:27 - Getting into ecommerce
31:22 - Curation, context, and thoughtfulness
40:29 - Storytelling with Cuvée Lizzy
43:20 - Why PR is usually done backwards
46:05 - How to launch a new product
51:50 - Wrap up and final thoughts