Revenue Management Needs to Think Like Digital Marketing (and Vice Versa)

Welcome to another of our Expert Insights. Today we are joined by:

🔹Cristian Blaj of Userguest

and

🔹Barry Wishart of Casa Collina

 NB: Userguest are one of our Expert Partners

In this discussion we expand on the recent discussion we had with Erik Munoz  when he introduced RMA - RevMarketing Automation.

 

With Cristina and Barry we focus our conversation around the hotel’s website.

 

Who really owns it? And where does responsibility lie when it comes to generating revenue via the hotel’s direct channel.

 

We ask if the revenue strategies developed by the revenue management team are often lost on the direct channel and we question if hotel marketeers consider revenue strategies when planning marketing campaigns.

 

Cristina and Barry also give their thoughts on whether marketing and revenue can think like each other, when their core skills are so different, and what can these two teams do to support each other.

 

 Hope you enjoy the discussion👍

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 Here is the YouTube link: https://youtu.be/Vq50sRMUpmQ

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