Perceived Value and Cost of Living Impact: It’s a Game of Chicken with ADR

Welcome to another of our Coffee Time chats. Today we are joined by:

🔹 Connor Vanderholm - CEO and Founder of Topline Revenue, one of our Expert Partners 

In this discussion we talk with Connor around two core areas of perceived value and impact from the cost of living crisis

We ask when will the bubble burst on high prices and how the current high ADR could be affecting perceived value for money.

We also explore the upcoming squeeze on incomes through increased cost of living and consider what impact this may have on leisure travel, corporates and groups as well as overall consumer sentiment.

Finally, we consider what indicators should a Revenue Management professional be keeping a close eye on and will we start to see price reductions becoming more widespread.

Hope you enjoy the discussion👍

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👀 If you would like to watch the video

 Here is the YouTube link: https://youtu.be/3w96UZqNZOs

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