Revenue Hub artwork

Revenue Hub

161 episodes - English - Latest episode: 23 days ago -

We aim to discuss topics relevant to professionals within the Hotel, Travel & Leisure sectors.

Whether you are in a Revenue Management function, Reservations, Front Office Operations, Digital Marketing or Sales, we hope the topics discussed will be of interest and either answer some questions or prompt some more.

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Episodes

Time to Stop Missing Revenue, Wasting Money and Wasting Time

March 05, 2024 16:00 - 1 hour - 74.5 MB

Hi, welcome to another Demo Time discussion Today we are joined by Julia Schröder, Head of Sales at Hotellistat, one of our Expert Partners First things to say is that this is the audio from a long form video where we examine a major challenge faced by hoteliers, explore some of the less obvious implications of this problem and then look at a potential technology solution. As well as looking at the obvious impacts of the incredible amount of time that is wasted, along with missed revenue ...

The Value of Automated Pricing for Independent Hotels

February 13, 2024 16:00 - 52 minutes - 48.1 MB

Hi, welcome to another Expert Insights discussion Today we are joined by 3 guests: Kris Glabinski of Aggregate Intelligence Nicolo (Nick) Rolle of Lybra Marco Kleiner of Atomize NB: Aggregate Intelligence, Lybra and Atomize are all Expert Partners, This is a wide ranging discussion centered around the importance of time, adaptability, and the ability to respond quickly to market changes in the context of pricing strategies for hotels, emphasising the challenges faced by smaller indepen...

Retention, Retention, Retention: What Can Hotels Do To Improve It?

February 07, 2024 16:00 - 35 minutes - 32.8 MB

Hi, welcome to another Expert Insights discussion Today we are joined by Deanne Soderberg who is a seasoned HR professional and presently a Human Resource Industry Expert Consultant and Talent Specialist with Strategic Solution Partners one of our Expert Partners, Her 16 years as VP of Human Resources with Hay Creek Hotels involved growing a small start-up hotel company from 4 boutique properties to over 20 while building a company culture and developing Human Resource Strategies Her expe...

HiJiffy - "Who Are We": In Conversation with Tiago Araújo

January 18, 2024 16:00 - 42 minutes - 39 MB

We are delighted to welcome HiJiffy as an Expert Partner In this "Who Are We" interview we are joined by Tiago Araújo, CEO & Co-founder Through our conversation you will hear more about HiJiffy and it's solution, touching on the backstory to their formation. We also touch on how HiJiffy, AI assistants and chatbots in general are developing, how hotelier perceptions change once they start using their solutions and what separates HiJiffy from other similar solution providers. Really hope yo...

The Future of Hotel Commercial Teams: It's Time to Evolve and Fly

December 07, 2023 16:00 - 34 minutes - 31.5 MB

Hi, welcome to another expert insight discussions. Today we are joined by Estella Hale, Chief Commercial Officer at HotelIQ, one of our Expert Partners, and Robert Marusi, Chief Commercial Officer at Turtle Bay Resort. In this conversation our focus is on the hotel commercial teams, most specifically, revenue and marketing. In particular we are looking at how the roles and responsibilities in these departments are evolving to take advantage of modern technology, or, as in a lot of hotels,...

Avoiding Ethical Pitfalls from the Dark Side of Revenue Management

December 06, 2023 16:00 - 35 minutes - 32.3 MB

Hi, welcome to another Expert Insights discussion Today we are joined by Connor Vanderholm from Topline, one of our Expert Partners, Following his recent article outlining some of the revenue management practices that could be considered to run a little close to unethical, we felt compelled to hear the words from his own mouth and get a slightly deeper insight Obviously what are, or are not, ethical boundaries is a personal viewpoint, and this conversation is far from preachy, but, in our...

To Drive Top Line Revenue, Hotel Sales Must Think Like Marketing

December 05, 2023 16:21 - 40 minutes - 37.2 MB

Hi, welcome to another Expert Insights discussion Today we are joined by Stephanie Smith from Cogwheel Marketing, one of our Expert Partners, In this discussion we explore how hotel sales and marketing can seem disconnected when looking at how to drive topline revenue. With the continual change In traveller behaviour, and how they go about researching, and subsequently booking their travel, it is more imperative than ever that hotels take a balanced and strategic view of how they market t...

Connecting the Dots: Rates, Reviews, Reputation and Demand

October 19, 2023 15:00 - 40 minutes - 36.8 MB

Hi, welcome to another expert insights discussion. Today we are joined by Julia Schröder from Hotellistat, one of our Expert Partners. In this discussion we look at the importance of connecting the data dots between rates, reputation, reviews and demand to gain commercial insights, drive more bookings, increase revenue and enhance profitability. We touch on the wealth of data that sits in a hotel operation. The correlations and cause-effect relationships that can impact dramatically on a...

Hotel Sector Health Still Strong: Will This Continue or Melt Away?

October 18, 2023 15:00 - 35 minutes - 32.2 MB

Hi, welcome to another Coffee Time Chat Today we are joined by Dr Don from Strategic Solution Partners, one of our Expert Partners As is customary when we have Dr Don joins us, we love to delve into his wealth of knowledge, and financial expertise, to hear his views on the current state of the hotel industry. His track record speaks for itself and, keeping his fingers closely on the pulse, he is well placed to assess the health of the sector. The heart still seems to be beating strongly ...

SWOT Analysis of the Revenue Manager and RMS Technology

October 17, 2023 15:00 - 30 minutes - 28.3 MB

Welcome to another of our Expert Insights discussions. Today’s conversation is looking at the various strengths and weaknesses of a Revenue Manager and the strengths and weaknesses of a Revenue Management System (RMS) We often hear the discussion around technology replacing the human but, is there actually a choice to be made between having a revenue manager or revenue technology? Surely the ideal scenario would be to have both or maybe, the answer is, it depends. Bringing their expertise...

Has The Sustainability Topic Reached Marketing and Revenue Teams?

October 12, 2023 15:00 - 32 minutes - 29.6 MB

Hi, welcome to another Coffee Time Chat We continue our video series with Strategic Solution Partners, one of our Expert Partners, looking at the impact, or influence, of the sustainability discussion across different hotel departments. In this episode we ask if the focus around sustainability has made its way into the Marketing and Revenue teams, questioning does it form any significant part of the weekly strategic discussions. Joining us to share their views and experience are Suzanne S...

The Potential Impacts of Ignoring Your Hotel Price Competitiveness

October 11, 2023 15:00 - 24 minutes - 22.8 MB

Hi, welcome to one of our Expert Insight discussions This is part 2 of 2 episodes looking at the importance of controlling your Hotel pricing and, more importantly, the impacts of not controlling it. In both episodes we have been joined by Pablo Sanchez from mirai, one of our Expert Partners In part 1 Pablo outlined how losing control of your price could mean hoteliers missing out on a potential 34% increase in bookings. In this episode we change tack a little and look at possible medium...

How Controlling Your Hotel Pricing Could Increase Bookings by 34%

October 10, 2023 15:00 - 25 minutes - 23.6 MB

Hi, welcome to one of our Expert Insight discussions This is part 1 of 2 episodes looking at the importance of controlling your Hotel pricing and, more importantly, the impacts of not controlling it. In both episodes we are joined by Pablo Sanchez from mirai, one of our Expert Partners In this episode Pablo outlines concisely, how losing control of your pricing could mean hoteliers missing out on a potential 34% increase in bookings. He shows us how different pricing scenarios feed throu...

Genuine Hotel Sustainability Unrealistic Without Strong Leadership

August 03, 2023 15:00 - 37 minutes - 34.4 MB

Hi, welcome to another Coffee Time Chat This is the first video in a series we are doing with Strategic Solution Partners, where we take a look at Sustainability in the hotel industry. NB: Strategic Solution Partners are one of our Expert Partners Across this series we will be looking at different aspects of sustainability in hotels and asking are we seeing genuine sustainability efforts or are we falling into the greenwashing trap. Joining us to share their views and experience are Davi...

3&6 "Who Are We": In Conversation with Ben and Tristan

July 14, 2023 15:30 - 28 minutes - 25.8 MB

We are delighted to welcome 3&6 as an Expert Partner In this "Who Are We" interview we are joined by: 🔹 Ben Hanley - Co-founder 🔹Tristan Heaword - Co-founder Through our conversation you will hear more about the company, when they were founded, typical client profile and geographical focus. After which we dig deeper into the backstory how the company came about risks taken to get started and what the future holds. Really hope you enjoy the conversation 👍🏻 👀 If you would like to watch ...

Hotellistat "Who Are We": In conversation with Philip and Julia

July 14, 2023 15:00 - 31 minutes - 28.5 MB

We are delighted to welcome Hotellistat as an Expert Partner In this "Who Are We" interview we are joined by: 🔹 Philip Kuchelmeister - Founder and Managing Director 🔹Julia Schröder - Head of Sales Through our conversation you will hear more about the company, when they were founded, typical client profile and geographical focus. After which we dig deeper into the backstory how the company came about risks taken to get started and what the future holds. Really hope you enjoy the convers...

Win More Hotel Meetings And Group Revenue With Less (Time and Staff)

July 13, 2023 15:00 - 27 minutes - 25.3 MB

Hi, welcome to another Expert Insights Discussion In episode 1 we looked at why hotels might not focus on meetings revenue as much as rooms and what are some of the barriers when trying to embrace meetings revenue management. Today, in this final episode, our guests: 🔹 Peter Brauer of Get Into MoRe 🔹 Mark Struik of Please ask m Look at whether revenue managers work with the meeting sales team to maximize revenue, how the staffing crisis is impacting meeting sales and how technology can ...

Overcoming Hurdles to More Hotel Meetings and Group Revenue?

July 12, 2023 15:00 - 27 minutes - 25.4 MB

Hi, welcome to another Expert Insights Discussion With recent articles about Meetings and Group business finally starting to fill hotel rooms, we thought it might be interesting to discuss how increased groups and meetings business might impact hotels, especially when you consider the ongoing staff shortage and the challenge faced in trying to respond to more group enquiries. And why understanding how revenue management applies in relation to group business, is ever more important especial...

Hotel Digital Marketing: Is Data Helping You Ask the Right Questions?

June 15, 2023 15:02 - 27 minutes - 25.2 MB

Hi, welcome to another of our demo time discussions Today we are talking about the impact to hotels of combining multiple digital marketing datasets. To offer their insights we are joined by 🔹 Stephanie Smith Founder & Digital Matriarch at Cogwheel Marketing, the company behind Cogwheel Analytics and one of our Expert Partners Through the discussion Stephanie will outline her views on why hoteliers can leverage this data more effectively, she will also demonstrate the Cogwheel Analytics ...

Decision Intelligence Pt2: Sonesta Hotels & Resorts HotelIQ Case Study

June 14, 2023 15:00 - 42 minutes - 38.8 MB

Hi, welcome to another of our case study discussions. Today is the 2nd of our 2 case studies looking at how the adoption of a business intelligence and analytics tool can help hotels make more accurate data informed decisions, leading to increased revenue and profitability. Joining us for this conversation is: 🔹 Apo Demirtas, Founder & CEO of HotelIQ 🔹 Gul Turkmenoglu, Senior Director of Operations at Sonesta Hotels & Resorts We hear how Gul identified a lot of decisions were being made...

RoomPriceGenie “Who Are We”: In Conversation with Thomas Landen

June 09, 2023 15:00 - 25 minutes - 23 MB

We are delighted to welcome RoomPriceGenie as an Expert Partner In this "Who Are We" interview we are joined by: 🔹 Thomas Landen - Chief Marketing Genie at RoomPriceGenie In this discussion Thomas tells us more about the company, when they were founded and the back story to it’s inception. We hear about their typical client profile geographical focus and how they add value to their clients Really hope you enjoy the conversation 👍🏻 👀 If you would like to watch the video of our discussio...

Decision Intelligence: Turtle Bay Resort HotelIQ Case Study

June 07, 2023 15:00 - 37 minutes - 34.5 MB

Hi, welcome to one of our case study discussions. Today is the 1st of 2 case studies looking at how the adoption of a business intelligence and analytics tool can help hotels make more accurate data informed decisions, leading to increased revenue and profitability. Joining us for this conversation is: 🔹 Apo Demirtas, Founder & CEO of HotelIQ 🔹 Robert Marusi, Chief Commercial Officer at Turtle Bay Resort We explore what operational pain points Robert has experienced in previous commerci...

RevMarketing Automation: Yotel Case Study

June 01, 2023 15:02 - 38 minutes - 35.2 MB

In the past few sessions with Userguest, one of our Expert Partners, we talked about the power of RevMarketing Automation and today we explore a success story with Yotel. To take us through this discussion we are joined by: 🔹 Augustin Cacot, VP Demand for Yotel 🔹 Cristina Blaj, Brand Ambassador for Userguest We talk about how Yotel embraced RevMarketing Automation to connect the demand and revenue priorities in their direct channel, the benefits they have derived from RMA, how it is adap...

Hotel Brand: Is Your External Image and Messaging Fake News

May 11, 2023 15:00 - 37 minutes - 34.7 MB

Hi, welcome to another Expert Insights Discussion Today we are talking Hotel Brand When done well, it is a core differentiator reflecting the culture, values and identity of your hotel, helping to build loyalty, reputation and price integrity. Brand is not just about a marketing headline or a generic boilerplate, it is holistic!! To offer their insights we are joined by  🔹Melinda Speck from Strategic Solution Partners Does your external image and messaging accurately reflect your cultu...

Hotel Direct Booking (Pt3): Turn Lookers Into Bookers

May 10, 2023 15:00 - 20 minutes - 18.9 MB

Hi, welcome to another Expert Insights Discussion This is the final episode of our 3 podcast series looking at the challenge of converting direct bookings So far… In episode 1 we explored How your marketing and distribution strategy can make you more attractive and in episode 2 we looked at hoteliers can make their website more engaging and sticky. Today, in the final episode 3, our guests our guests Hicham Benyebdri of Userguest, Tina Markowitz of Cendyn and Shane Robbins of Cloudbeds c...

Hotel Direct Booking (Pt2): Make Your Website Appealing (Sticky)

May 04, 2023 15:00 - 18 minutes - 16.5 MB

Hi, welcome to another Expert Insights Discussion This is episode 2 of our 3 podcast series looking at the challenge of converting direct bookings. So far, we explored how your marketing and distribution strategy can make you more attractive (and you can see the discussion here in video 1). Coming up in episode 3 we will consider ways hotels can increase their chance to convert those lookers into bookers. But before that, today, in episode 2, our guests Hicham Benyebdri of Userguest, Tin...

Hotel Direct Booking (Pt 1): Make Your Hotel Attractive

May 03, 2023 15:00 - 25 minutes - 23.3 MB

Hi, welcome to another Expert Insights Discussion This is episode 1 of a 3 podcast series looking at the challenge of converting direct bookings, with an overarching question: Is it really a fight between Hotels and OTAs? (seems a bit of an unfair fight if you ask me) Joining us on these podcasts to share their insights are: 🔹Hicham Benyebdri of Userguest 🔹Tina Markowitz of Cendyn 🔹Shane Robbins of Cloudbeds NB: Userguest, Cendyn and Cloudbeds are Expert Partners In this short serie...

Is Summer 2023 Looking Positive for German Hotel Market?

April 13, 2023 15:00 - 34 minutes - 31.9 MB

Welcome to another of our coffee time chats. Today we are joined by: 🔹 Pontus Berner from berner+becker, one of our Expert Partners In this discussion we take another look at the German hotel market and follow up on our conversation in September when Pontus considered what might happen in Winter 2022 and he also looks ahead to Summer period coming up. With concern over a possible recession and rising energy prices we see if this translated into a downturn in anyway. Did group requests con...

How to Turn Hotel Competitor Intelligence into Additional Revenue

March 29, 2023 15:00 - 42 minutes - 38.5 MB

Hi, welcome to another Expert Insights discussion. Today we are joined by: 🔹Kris Glabinski, VP Europe at Aggregate Intelligence, a world leading data intelligence company, and the company behind Ratemetrics, one of our Expert Partners In this discussion we look at how hoteliers can turn competitor intelligence into a additional revenue in a very simple way using readily accessible data – the same data every guest can use when choosing a hotel – including your competitors! Kris takes us t...

Hotel Staffing Issue: A Passing Shower or a Bigger Storm Brewing?

March 01, 2023 16:00 - 33 minutes - 30.3 MB

Hi, welcome to another Coffee Time Chat Today we look at the Hotel staffing issue and ask, is this just a passing shower or a bigger storm brewing? To help us along with this conversation we are joined by: 🔹Bill Scanlon and Kirby Smith of Strategic Solution Partners, one of our Expert Partners Through their Hotel Taskforce solution and Project Based Expert Consulting SSP work day in and day out, hand in glove, with medium and small hotel groups and independent properties. So we feel the...

How To Apply Revenue Strategies To Your Direct Channel

January 31, 2023 16:00 - 35 minutes - 32.7 MB

Hi, welcome to our first video of 2023. We took a bit of a break over the festive period to recharge and we’re back ready for the Year ahead Today we kick off by revisiting a core topic in 2022 - RMA - RevMarketing Automation In this discussion we take a deeper dive into the Revenue aspect of RevMarketing Automation and explore how revenue strategies can be applied directly to the hotel’s website and what the benefits of this are. To help us along, we have two guests to give us their valu...

Hotel Consultants: Not Always the Seagull at the Picnic

December 09, 2022 16:00 - 28 minutes - 26.4 MB

Hi, welcome to another Coffee time chat. Today we look at hotel consultancy and ask are they really the seagull at a picnic, i.e. they swoop in, make a mess and then leave .......... maybe that's a bit unfair!? To provide some insights we welcome back: To help us along with this conversation we are joined again by: 🔹David Kasten of Strategic Solution Partners, one of our Expert Partners In this wide ranging discussion we touch on a number of areas and pose a few questions: Why are Hote...

Discover The Most Profitable Rate For Your Rooms - For Free !!

December 08, 2022 16:00 - 22 minutes - 20.3 MB

Hi, welcome to another Expert Partner update discussion. Today we are joined by: 🔹Kris Glabinski, VP Europe at Aggregate Intelligence, a world leading data intelligence company, and the company behind Ratemetrics and HowsMyRate, one of our Expert Partners In this discussion we talk about Ratemetrics, what is it, why did they decide to enter the market and why they offer a 'free forever' option. Hope you enjoy the discussion👍 👏 If you value what we do, please consider becoming a 'Friend ...

Winter Might Be Coming, But Spring Can Still Bloom for Hotels

November 30, 2022 16:00 - 33 minutes - 31 MB

Hi, welcome to another Coffee time chat. With the dichotomy of higher prices and increasing costs and the continuing staffing challenge we ask how might the hotel industry adapt over the coming years To provide some insights we welcome back: 🔹 Veit Meier of berner+becker, one of our Expert Partners In this discussion we look at how global economic factors and the current war in Ukraine might influence different traveller attitudes With inflation already prevalent across many countries w...

From Beonprice to BEONx: The Evolution and Journey Ahead

November 25, 2022 16:00 - 37 minutes - 34.1 MB

Hi, welcome to another Expert Partner update discussion. Today we are joined by: 🔹Alex Barros, Chief Marketing & Innovation Officer at BEONx, one of our Expert Partners In this discussion we talk about the Beonprice brand evolution to BEONx and what BEONx is all about. We touch on the vision and mission and whether that has changed and Alex outlines sustainable profitability, what it means in real terms, and not just a greenwashing bandwagon. Finally we look at Digitalization, what is it...

Hotel Gig Economy Study 2022: Strategic Solution Partners

November 11, 2022 16:00 - 29 minutes - 26.8 MB

Hi, welcome to another Coffee Time Chat. Today we welcome back: 🔹Bill Scanlon and Jacqueline Villamil of Strategic Solution Partners, one of our Expert Partners We catch up with Bill and Jacqueline a couple of weeks before they release their latest study into the gig economy and it's relevance for the hotel sector. This is the 3rd gig economy study they have conducted. The previous 2 studies were either side of the pandemic and we speak a little about what those highlighted. We also tou...

High Costs, Lower Profit and Staffing Issues: How Will Hotels Adapt

November 10, 2022 15:58 - 44 minutes - 40.9 MB

Hi, welcome to another Coffee time chat. With the dichotomy of higher prices and increasing costs and the continuing staffing challenge we ask how might the hotel industry adapt over the coming years To help this discussion along we welcome: Bob Holland and Mark Sherwin of Strategic Solution Partners, one of our Expert Partners Will prices continue to increase or when will this break, is ADR a limited metric when considering net operating profit and following recent comments from Marriot...

It’s Decision Intelligence, Not Business Intelligence, That Is Key

November 03, 2022 16:00 - 37 minutes - 33.9 MB

Hi, welcome to another of our Coffee Time Chats. Today we are joined again by: 🔹 Apo Demirtas, Founder & CEO at HotelIQ Decision Cloud, one of our Expert Partners In this discussion we hear how Apo defines decision intelligence; outlines how data is only valuable when organised, analysed and acted on; why forecasting is not a one snapshot task and why we should be predicting on a daily basis to ensure we don’t have knee-jerk reactions to events out of our control. Hope you enjoy the discu...

Hotel Digital Marketing Funnels: How to Bring Them Together?

October 25, 2022 12:51 - 29 minutes - 27.5 MB

Welcome to another Expert Insights discussion Are you a hotelier, but not a marketing specialist? Do you hear people talk about moving potential guests through the marketing funnels and wondering what on earth are they are talking about? Well this discussion might be of interest to you. Today we are joined again by: 🔹 Pau Siquier from mirai, one of our Expert Partners After the last 3 videos outlining digital marketing in some detail, today Pau summarises the upper, middle and lower fun...

Is US Hotel Industry Heading Inadvertently to Over Commoditization?

October 07, 2022 15:00 - 34 minutes - 32 MB

Welcome to another of our coffee time chats. Today we are joined by: 🔹 Dr Don Wise and David Kasten from Strategic Solution Partners, one of our Expert Partners In this wide ranging discussion we touch on a number of areas and pose a few question: Is the US Hotel industry in a race to the bottom? Is it at risk of over commoditization where price becomes the only differentiator? Is technology taking away aspects of what guests consider hospitality and the hotel experience? How does the ...

Hotel Digital Marketing: Where Does Mid and Upper Funnel Fit In?

October 06, 2022 15:00 - 38 minutes - 35.4 MB

Welcome to another Expert Insights discussion, today we are joined again by: 🔹 Pau Siquier from mirai, one of our Expert Partners This is the 3rd video in the series we are recording with mirai In the previous video we took a closer look at the lower funnel, it’s role in traffic acquisition and why it is the most effective area to invest money to drive direct bookings In this third video we look into the Middle and Upper Funnel ·         What are they? ·         Why are they important?...

Hotel Digital Marketing Lower Funnel: What Is It and Why Important?

September 26, 2022 15:00 - 33 minutes - 31 MB

Welcome to another Expert Insights discussion, today we are joined again by: 🔹 Pau Siquier from mirai, one of our Expert Partners This is the 2nd video in a short series we are recording with mirai, looking at Digital Marketing. In the 1st video we took an overview as to why hotels should invest in Digital Marketing. In this 2nd video we look specifically at the Lower Funnel. What is it, where does it fit into hotel marketing activities and why is it (possibly) the most effective use of...

State of German Hotel Market Through Summer and Into Winter

September 08, 2022 15:00 - 37 minutes - 34.3 MB

Welcome to another of our coffee time chats Today we are joined by: 🔹 Pontus Berner from berner+becker NB: berner+becker are one of our Expert Partners In today’s discussion we focus on the German hotel market. We review how the different hotel sectors have faired this Summer, what might happen as we head into the Autumn and Winter, and finally, we hear what has been happening at berner+becker over the last few months as we come out of the pandemic. Hope you enjoy the discussion👍 👏 If...

Impact on Hotel Revenue, Profit and Reputation of Ineffective Maintenance

September 01, 2022 15:00 - 36 minutes - 33.5 MB

Welcome to another of our coffee time chats. Today we are joined by: 🔹 Marc Fleischer from Strategic Solution Partners, one of our Expert Partners In today’s discussion we look at the impact of ineffective maintenance prevention on hotel costs, guest satisfaction, future revenue and, ultimately, hotel profit. We explore attitudes amongst hotel GMs around preventative maintenance and the balancing act post Covid. Using a number of anecdotal stories and experiences we extrapolate the poten...

The Power of Automation via RevMarketing Automation (RMA)

August 31, 2022 15:00 - 36 minutes - 33.7 MB

Welcome to another video in our Userguest series focused on the topic of RMA - RevMarketing Automation Today we are joined by: 🔹 Erik Munoz of Userguest and Annemarie Gubanski from Taktikon  NB: Userguest are one of our Expert Partners Hotels rely on tech tools to run the day-to-day operations of the business. We’ve seen a growing tendency to automate many tasks within the industry as a way to simplify time-consuming tasks, often saving time, saving money and removing stress. Today we l...

Market Segmentation: Back To Basics As We Recover

August 04, 2022 15:00 - 26 minutes - 24.7 MB

Welcome to another of our Expert Insights discussions. Today we are joined again by: 🔹 Veit Meier of berner+becker one of our Expert Partners Continuing our theme of back to basics, we follow up our last discussion around forecasting, this time we focus on segmentation. We consider what are some errors hoteliers make, or challenges they face, when considering segmentation. Veit highlights additional areas to consider when building more granular segmentation and ways to achieve this. Fin...

Biggest Challenges Sales Team Face as Group Demand Returns (Part 2)

August 02, 2022 15:00 - 25 minutes - 23 MB

Welcome to another of our Coffee Time chats. Today we continue our discussion with: 🔹 Paige Duke of Strategic Solution Partners, one of our Expert Partners Following our discussion in Part 1 where Paige outlined some challenges hotels face as group demand returns and the over reliance on strategy instead of tools and tactics In Part 2 Paige offers advice and solutions hotels can take on board right now to be better prepared as group demand continues to increase. Hope you enjoy the discus...

Biggest Challenges Sales Teams Face as Group Demand Returns (Part 1)

July 28, 2022 15:00 - 21 minutes - 20 MB

Welcome to another of our Coffee Time chats. Today we are joined by: 🔹 Paige Duke of Strategic Solution Partners, one of our Expert Partners Our discussion is broken into two parts. In this episode, Part 1, we are focusing on Hotel Group sales and some of the challenges Paige sees as hotels adjust to the return of group demand She also highlights an over-reliance at times on strategy and less on the tactics and tools needed to actually deliver. In Part 2, which will be coming out next w...

Revenue Management Needs to Think Like Digital Marketing (and Vice Versa)

June 22, 2022 15:00 - 36 minutes - 33.2 MB

Welcome to another of our Expert Insights. Today we are joined by: 🔹Cristian Blaj of Userguest and 🔹Barry Wishart of Casa Collina  NB: Userguest are one of our Expert Partners In this discussion we expand on the recent discussion we had with Erik Munoz  when he introduced RMA - RevMarketing Automation.   With Cristina and Barry we focus our conversation around the hotel’s website.   Who really owns it? And where does responsibility lie when it comes to generating revenue via the hot...

Perceived Value and Cost of Living Impact: It’s a Game of Chicken with ADR

June 16, 2022 15:05 - 32 minutes - 29.9 MB

Welcome to another of our Coffee Time chats. Today we are joined by: 🔹 Connor Vanderholm - CEO and Founder of Topline Revenue, one of our Expert Partners  In this discussion we talk with Connor around two core areas of perceived value and impact from the cost of living crisis We ask when will the bubble burst on high prices and how the current high ADR could be affecting perceived value for money. We also explore the upcoming squeeze on incomes through increased cost of living and consid...

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