34: Going viral on LinkedIn (with Liam Bartholomew, Global Head of Demand Generation at Cognism and Sean Ball, Founder at Generation Demand)

Revenue Champions

English - February 23, 2022 07:30 - 23 minutes - 21.4 MB - ★★★★★ - 2 ratings
Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 33: the 5 pillars of outbound (with David Bentham, Director of Sales Development at Cognism)

Next Episode: 35: Demand generation and the buyer centric model (with Nelson Gilliat, Founder at Buyer Centric Revenue)

Sean Ball, Founder @Generation Demand and Liam Bartholomew, Global Head of Demand Generation @Cognism discuss going viral on LinkedIn after Sean posted Liam’s “break up” email. Sean and Liam discuss adding humour and standing out in B2B, the copywriting process, moving from lead generation to demand generation and more.