35: Demand generation and the buyer centric model (with Nelson Gilliat, Founder at Buyer Centric Revenue)

Revenue Champions

English - March 02, 2022 07:00 - 1 hour - 59.5 MB - ★★★★★ - 2 ratings
Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 34: Going viral on LinkedIn (with Liam Bartholomew, Global Head of Demand Generation at Cognism and Sean Ball, Founder at Generation Demand)

Next Episode: 36: Cold calling live #4 (with Josh Braun, Founder at josh Braun Sales Training)

Ryan Reisert, Brand Ambassador @Cognism speaks to Nelson Gilliat, Founder @Buyer Centric Revenue and Author of “Death of the SDR: and birth of Buyer Centric Revenue” about his take on demand generation and the buyer centric model. In this episode, Ryan and Nelson debate on is cold calling really dead, lead generation vs. demand generation, the role of sales and marketing and more.