Creating ‘Retail Theater’ Amid a New Normal

Retail Remix

English - August 16, 2021 11:00 - 39 minutes - 54.5 MB
Business News Business News retail retailers customer experience technology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: The Story Behind Shopkick’s Consumer Research

Next Episode: Vuori Tripled in Value During the Pandemic. Here’s How.

Landini Associates are in the business of “reinventing normal.” The firm has helped world-renowned businesses like McDonald’s, Unilever, Walgreens and Aldi reimagine their brands and their physical experiences.

Needless to say, principal and founder Mark Landini has gleaned his fair share of lessons and best practices along the way. But what new technologies and experience principles are key to success moving forward? He and managing director Rikki Landini sit down to discuss:

How to bring the existing “theater” of retail to life in physical stores; The evolved role of technology in the store, and why being intentional is key; and Why agile methodologies and associated key performance indicators (KPIs) can support more rapid, and thoughtful, innovation.