The Story Behind Shopkick’s Consumer Research

Retail Remix

English - August 09, 2021 09:00 - 35 minutes - 48.7 MB
Business News Business News retail retailers customer experience technology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Making Sense of the Evolved Digital Commerce Landscape

Next Episode: Creating ‘Retail Theater’ Amid a New Normal

For the past 18 months, Shopkick has surveyed consumers consistently to identify new behaviors, expectations...and even concerns.

Although the conditions worldwide vary greatly and are ever-changing, Jaysen Gillespie, EVP, Head of Analytics and Data Science at Shopkick, has uncovered some universal truths that impact retailers. In this conversation, he reveals:

How vaccine trust has impacted physical retail behaviors and preferences; New and unchanging safety expectations for brick-and-mortar retailers; Why supply chain disruption has influenced shoppers’ channel preferences; and Demographic nuances that will drive back-to-school and holiday results.