Vuori Tripled in Value During the Pandemic. Here’s How.

Retail Remix

English - August 23, 2021 11:00 - 33 minutes - 76.8 MB
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A great product is at the heart of every great retail brand. But it wasn’t just its incredibly soft joggers that helped Vuori triple in value during the pandemic.

A culture rooted in gratitude, a community-driven approach to engagement and an in-store experience that activates its fanbase all have helped Vuori go from a buzzworthy brand to a retail powerhouse. During this episode of Retail Remix, the company’s Senior Director of Retail, Catherine Pike shares:

How she want from lululemon to Vuori; What sets the company’s culture apart from competitors; How the company upskilled 50 store associates during the pandemic; The role of content and community in driving business growth; and How the company plans to scale its store plans going into 2022.