319. 5 things to know about how consumers are shopping for Halloween
Retail Gets Real
English - October 03, 2023 10:00 - 12 minutes - 12.2 MB - ★★★★★ - 83 ratingsCareers Business Management commerce smallbusiness consumers ecommerce entrepreneurs leadership management retail shopping startups Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 318. Untuckit founder Chris Riccobono on persevering through challenges
Total Halloween spending is expected to reach a record $12.2 billion, exceeding last year’s record of $10.6 billion, according to NRF’s annual survey, and a record number of people (73%) will participate in Halloween-related activities this year, up from 69% in 2022. To get us in the Halloween spirit, we’re talking to Katherine Cullen, NRF’s vice president of industry and consumer insights, for insights into what’s driving Halloween spending trends and factors that might impact winter holiday spending.
Learn more at retailgetsreal.com.