318. Untuckit founder Chris Riccobono on persevering through challenges

Retail Gets Real

English - September 26, 2023 10:00 - 27 minutes - 25.5 MB - ★★★★★ - 83 ratings
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Previous Episode: 317. Telling the retail story: Live from the Council of State Retail Associations

Next Episode: 319. 5 things to know about how consumers are shopping for Halloween

Untuckit was born when Chris Riccobono couldn’t find a shirt that looked good when he wore it untucked. Riccobono founded the American casual men’s apparel company in 2010; today the brand is about to sell its 12 millionth shirt. Now Riccobono has launched a new venture: Greatness Wins was created as a response to Riccobono’s dissatisfaction with athletic and performance wear. Chris joins us to talk about his entrepreneurial background, the growth strategies for his two brands, the importance of stores and his advice for young entrepreneurs and retailers.

Learn more at retailgetsreal.com.