Ep 46: Maintain Momentum, Build Your Audience, and Prevent Burnout Through Small Wins with Setsuko Hata Executive Director of We Are From The Earth
Relish THIS: The Nonprofit Marketing Podcast
English - August 03, 2021 13:00 - 47 minutes - 32.6 MBNon-Profit Business Marketing marketing nonprofit non-profit nonprofit marketing purpose-focus purpose-focused marketing business marketing business strategy marketing strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On this week's episode I had a great conversation with Setsuko Hata, the Executive Director of We Are From the Earth.
WAFTE is building a social media platform that helps people cultivate compassion and live a socially conscious lifestyle. Yes, you can connect with like-minded people there, but the platform is focused primarily on educational resources and content that encourages idea-sharing and community-building.
This is a really ambitious idea—but, admittedly, Setsuko is facing challenges around developing an app and platform with which people will interact.
A lot of our conversation focused on celebrating small wins to prevent burnout and keep yourself motivated on long-haul engagements. Anyone who is an entrepreneur working on big things can benefit from this conversation.
Setsuko and I also discuss how to identify your audience, how to craft content to encourage users to engage and get excited about joining a new social media platform. Then we look at creating MVPs for apps and using Invisionapp (a great prototyping tool) as a solution to provide "tactile" demos without having to invest in a full app design.
This is a great conversation; I hope you enjoy!
Link:
Site: https://wafte.org
Ask: Appreciate how beautiful you are and express yourself.
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