Ep 45: Learning How To Identify And Nurture your Ideal Audience With Julia Keller From Mindful Youth

Relish THIS: The Nonprofit Marketing Podcast

English - July 27, 2021 13:00 - 1 hour - 44 MB
Non-Profit Business Marketing marketing nonprofit non-profit nonprofit marketing purpose-focus purpose-focused marketing business marketing business strategy marketing strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Ep 44: Creating a compelling story through marketing and communication with Mark Eller from Leave No Trace.

Next Episode: Ep 46: Maintain Momentum, Build Your Audience, and Prevent Burnout Through Small Wins with Setsuko Hata Executive Director of We Are From The Earth

This week’s episode I talk to Julia Keller, one of the founders of the Mindful Youth Institute. They are teeing up a lot of great opportunities to address bullying behavior—and to help potential bullies find a different path.

Their organization is fairly new so we had a great conversation discussing every facet of the audience engagement cycle. In particular we spoke about how their organization can tell their story, build their mailing list, and create engagement and support by Bonding with stakeholders.

This episode is jam packed with information, including how to build personas, launch your first Google campaign, develop a strong social media strategy, and even foster new relationships with potential stakeholders.

Loved talking to Julia because it reminded me about the importance of relationship-building and leveraging personal connections, creating stories that resonate, and building conversational marketing to better engage new stakeholders when you are just getting started.

This was an information-rich episode, so I hope you enjoy it.

LINKS:

instagram: drkellercoach

LinkedIn: linkedin.com/in/julia-keller-mindful-youth-institute

Our website: mindfulyouthinstitute.org

Our GoFundMe campaign: https://charity.gofundme.com/o/en/campaign/help-teach-bullies-compassion

ASK:

Give yourself time to relax and breathe. Reconnect with the earth. Get grounded.