Real Relationships Real Revenue - Video Edition
597 episodes - English - Latest episode: 6 days ago -Are you leading important client relationships and also on the hook for growing them? The growth part can seem mysterious, but it doesn’t have to be!
Business development expert Mo Bunnell will take you inside the minds of some of the most interesting thought leaders in the world, applying their insights to growth skills. You’ll learn proven processes to implement modern techniques.
You’ll learn how to measure their impact. And, everything will be based in authenticity, always having the client’s best interest in mind. No shower required.
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Episodes
Why the Conflict in Your Story Matters
September 14, 2022 07:00 - 8 minutes - 46.7 MB VideoThis week on Real Relationships Real Revenue, we have been diving into the power and science of storytelling in business. There are three main elements to a great story and they are the Call, the Conflict, and the Conclusion. In the last episode, we talked about the Call, and in this episode, we are talking more about the Conflict and why it matters in your storytelling. Topics We Cover in This Episode: What needs to be included in the Conflict How to choose the elements to highli...
The Call: What It Is and How To Use It in Storytelling
September 13, 2022 07:00 - 8 minutes - 49.4 MB VideoFor any great story, there are three major elements. Based on Joseph Campbell’s work, we know that those three major elements are the Call, the Conflict, and the Conclusion. These elements are all you need to create a great story. In this episode of Real Relationships Real Revenue, I am diving into the Call. Topics We Cover in This Episode: What the Call is in a story Using a hero and a villain in your story When the hero accepts the Call How to use the Call when you talk to ...
How to Use Storytelling to Connect With Your Audience on a Deeper Level
September 12, 2022 07:00 - 6 minutes - 37.6 MB VideoStorytelling is an incredibly powerful tool for business growth. It’s even more important than most people realize. Studies show that when people create a story around facts, it drastically increases the ability of people to remember those facts. Topics We Cover in This Episode: Why storytelling is important How stories help people remember what they’re told How stories connect people The power of using words that convey the five senses The importance of taking stories ser...
Give Yourself an Edge Over the Competition by Using the IKEA Effect or Building Everything Together
September 10, 2022 07:00 - 53 minutes - 294 MB VideoThis week we are diving into how you can use Building Everything Together or the IKEA effect to win over your clients. This means you're going to co-create the proposals, contracts, and the way that you do business with your clients in a way that gives them some incremental buy-in on how you're going to do the work. This is an incredibly powerful method to use in business. In this episode, we dive into what the IKEA method is, how to use it during formal processes, having the investment conv...
What To Do When Things Go Wrong While Using the IKEA Effect
September 09, 2022 07:00 - 11 minutes - 66.1 MB VideoToday is the final video on Building Everything Together. In this episode, I want to share the four things that can go wrong, and what to do about them. Just because things go wrong doesn't mean that you give up. There are things you can do to adjust and move forward regardless of the issues that come up. Today we will cover what happens when: 1. Priorities change 2. The timeline changes 3. The team changed 4. There are issues around the finances You have to avoid getting dis...
Engaging the IKEA Effect In Formal Processes
September 08, 2022 07:00 - 10 minutes - 58.4 MB VideoMany people think that they can’t use the IKEA effect with their clients because of their limited access to the decision-makers in the business. It’s important that you don’t think this way. Though your ability to use the IKEA effect in a formal process is limited, the science is still sound. Here are the things we will be talking about to explain the IKEA effect in formal processes: 1. The mindset shift needed when using the IKEA effect 2. The importance of engaging the IKEA effect a...
Tips for Nailing The Investment Conversation
September 07, 2022 07:00 - 7 minutes - 43.3 MB VideoGetting the investment right is an important part of working out a deal. In this episode, we will be building on what we talked about in the last couple of episodes about the framework and science behind the IKEA effect. Today, we are diving into getting the investment right. The conversation that’s about the investment is the one that’s missed the most, but it is an incredibly important piece that you should face head-on. Here’s what you’ll learn about the investment conversation today: ...
How To Get The First Three Incremental Yeses
September 06, 2022 07:00 - 11 minutes - 63.9 MB VideoIn the last episode, I talked about engaging your clients using the IKEA effect. In this episode, I’m going to be drilling deeply into the first three incremental yeses you want to get: the goals, the processes, and the team. People buy into what they help create, and these tips I’m sharing with you today will help you make it happen. Here’s what you’ll learn in this episode: 1. Using a call to get the first three yeses 2. Why assumptions made in a formal proposal don’t work 3. Tip...
Getting Clients Engaged By Building Everything Together
September 05, 2022 07:00 - 12 minutes - 70.3 MB VideoThis week we are talking about what I like to call “Building Everything Together.” Essentially this is how you’re going to co-create the proposals, the contracts, and the way you’re going to do business with your client. It’s called the IKEA effect, and it’s incredibly powerful. Today we will be talking about 1. The optimal way to use the IKEA effect with your clients 2. The four incremental yeses you’re looking for 3. What to do if they’re not engaged The moral of the story is that...
Everything You Need to Know About Curiosity in Your Business
September 03, 2022 07:00 - 34 minutes - 197 MB VideoThis week we are talking about how to create curiosity. This is a really interesting topic because hardly anybody talks about the importance of creating curiosity. In this episode, we’ll be going through how to leverage it as a useful business tool and ensure success in our business relations. We’ll be discussing things like WHY curiosity is so important, how to create it during and in between meetings, how to use curiosity to make a good first impression, and when to really go the e...
Do the Unexpected to Drive Curiosity
September 02, 2022 11:28 - 5 minutes - 30.2 MB VideoToday we’re talking about how to add value to your interactions with clients when there’s nothing to really purchase in the moment. Reliability is important, but sometimes going the extra mile is worth more. Do things without asking. It could be as small as a handwritten note. And because of that small extra effort, that small unexpected gesture, you will add value to yourself in the eyes of your client because they associate you with going above and beyond! This episode will cover ...
The Framework to a Perfect Introduction
September 01, 2022 07:00 - 5 minutes - 32 MB VideoFirst impressions are a very powerful thing. When you first introduce yourself to a new client or prospect, it’s better to avoid simply stating your role within your company or business. Why? It leaves no room for curiosity! There’s no conversation or active listening happening in this kind of single-phrase interaction that’s going on. Meeting somebody for the first time is where the curiosity should really begin! Here are the three steps to creating a more engaging introduction...
How to Create Curiosity and Engagement During Meetings
September 01, 2022 02:49 - 7 minutes - 44.3 MB VideoIn our last episode, we talked about how to introduce cliffhangers to create excitement and anticipation between meetings. Today, we’ll be discussing how to create that engagement DURING meetings! Today we’ll be talking about: Ways to hint at something that’s coming without fully giving it away How to time these hints strategically throughout your meetings Why you shouldn’t ignore using curiosity as a helpful business tool Retaining the attention of your clients during yo...
How to Introduce Cliffhangers that Leave Your Prospects Excited for More
September 01, 2022 02:42 - 8 minutes - 49.5 MB VideoToday we’re talking about how to break up information into digestible and attractive portions, and how to deliver those portions in ways that intrigue and excite your prospects. The best way to gain that momentum and anticipation in your business development meetings is to end the meeting with a cliffhanger. There a few different kinds of cliffhangers you can utilize in this way, and that’s what I’ll be covering in this episode: Ask for more data to analyze with the intention to s...
Three Scientific Elements That Allow Us to Leverage Curiosity
September 01, 2022 02:41 - 7 minutes - 49.3 MB VideoThis week we are talking about how to create curiosity. This is a really interesting topic because hardly anybody talks about creating curiosity. During a normal sales process, everything’s about us. Today we are talking about why you should be flipping this to the buyer. Today we are covering the three big scientific elements that allow us to leverage curiosity. 1. Curiosity is an intrinsic motivator 2. Curiosity creates a heightened sense of arousal 3. Curiosity allows you t...
The Most Important Skill for Creating Incredible Growth
August 27, 2022 08:00 - 36 minutes - 196 MB VideoMo Bunnell reveals the number one skill for creating incredible growth in your career and for deepening relationships in general. Learn the frameworks for asking great questions and how they create a triple win for you and your prospect, the six types of questions you can ask to go deeper and build trust and rapport with anyone, and the biggest mistake you need to avoid for great questions to be effective. Asking Great Questions that Work Hand in Hand with Your Business Growth Strategy...
Crush Your Business Growth Strategy by Avoiding Asking Prospects These Questions
August 26, 2022 08:00 - 6 minutes - 32.6 MB VideoResearch has shown that for commonly used skills, we drastically overestimate our abilities. In one particular study, people’s average percentile ability in the test skill was 12%, but they rated themselves on average at 62%. Asking great questions is the lynchpin. Earned dogmatism is a mental heuristic that says that the more we view ourselves as an expert in an area, the more close minded we become. The skills of curiosity and learning that got us our expertise wane over time unless ...
How Connection Questions are Key to any Business Growth Strategy
August 25, 2022 08:00 - 7 minutes - 42.7 MB VideoConnection questions are all about lateral thinking and how things fit together. The goal is to use them to get hired, develop trust, and be helpful in general. Examples include: “What other projects or teams might benefit from knowing what we’re considering?”, “What other external partners should we connect with to make things easier?”, “What connections can I make for you inside the company?”, “What kinds of updates would be most helpful for me to give you around the topic?” The next c...
Use This in Your Business Growth Strategy: Ask Elevating Questions During Sales Calls
August 24, 2022 08:00 - 6 minutes - 38.6 MB VideoFuture questions ask people to articulate what they think a future should look like. Elevating questions explore the present at a high level. Examples include: “How do you think your CEO sees this fitting in with your overall strategy?”, “What are the most important personal metrics for you this year, and how does this issue impact them?”, “What’s your favorite thing about your job right now?”, “If you had to choose some personal metrics right now that would elevate your profile and get yo...
How Asking Past & Future Related Questions Affects the Success of Your Business Growth Strategy
August 23, 2022 08:00 - 7 minutes - 41 MB VideoMake sure you’re getting the other side to share their personal perspective, something that only they know. Questions focused on the past and the future are great starting places for teasing out that information. Past questions include: “What historical data should we use to benchmark the future improvements we’re talking about?”, “What’s your #1 learning from leading teams on initiatives like this from the past?”, “What’s the most important experience you’ve had that's gotten you to this ...
Asking Great Questions that Work Hand in Hand with Your Business Growth Strategy
August 22, 2022 08:00 - 8 minutes - 49.4 MB VideoAsking great questions gets you a triple win. The first being it creates an enjoyable experience for the other side. When people share information only they know (self-disclosing information), the pleasure center of their brain lights up. The second win is that you also become more likable. As people answer great questions, talking more while you talk less, the more they associate you with feeling great. The third win is that it allows you to become unique in the mind of the buyer. As th...
Understanding & Adapting the 4 Communication Styles to Win With Anyone and Everyone
August 20, 2022 08:00 - 29 minutes - 187 MB VideoMo Bunnell breaks down the Herrmann Brain Dominance Instrument and reveals the key insights into how you can tailor your communication to win with anyone and everyone. Learn about the one thing that analytical thinkers care about more than anything, why the top priority of relational thinkers is safety, how to build and convey trust with relational thinkers, and what makes experimental thinkers say yes. Breaking Down the Herrmann Brain Dominance Instrument to Understand 4 Communicatio...
4 Communication Styles: How to Win Over Experimental Thinkers
August 19, 2022 08:00 - 6 minutes - 42 MB VideoExperimental thinkers are looking for the big picture. You’re going to see clues around themes, outcomes, brand, and vision. They are looking for the right strategic fit. For the work that needs to be done, are you known for that thing? Once you find that you’re talking to an Experimental thinker, talk about a clear vision around what you’re known for, and the high-level future state of what you can provide them. Doing things in a fresh, new, or innovative way will get you some bonus poi...
4 Communication Styles: How to Win Over Relational Thinkers
August 18, 2022 08:00 - 6 minutes - 36.2 MB VideoFor high Relational/Red thinkers, you’re going to hear a lot of questions around trust and connectivity. Relational decision-makers are looking for answers to three questions: Do I trust you personally? Do I trust your team is going to make my team better? Do I trust that you are going to deliver an amazing result for everyone involved? Prioritize showing and building trust in those three ways. Do things that are trustworthy. Share what you’re not good at or what you won’t do as part o...
4 Communication Styles: How to Win Over Practical Thinkers
August 17, 2022 08:00 - 5 minutes - 35.2 MB VideoPractical thinkers want details and all their questions drive around one thing: making a safe choice. Give them everything they need to make you the safe choice, whether that’s timelines, hours invested, or the list of things that can go wrong and what you will do when that happens. Be early on everything. Arrive to meetings early, and deliver work ahead of schedule. If you’re doing things early, you’re sending a message that you are the safe choice. Avoid the trap of skipping over the...
4 Communication Styles: How to Win Over Analytical Thinkers
August 16, 2022 08:00 - 4 minutes - 28.8 MB VideoWhen you’re dealing with a high analytical thinker, you should get to the point. To know someone is an analytical thinker, they are often brief and to the point and focus more on the numbers. Make it clear that your solution is the highest ROI option available. You may not know what else they are looking at but you can make it very clear about how much money they will save or how much value they will get, and present your price with confidence. Make it clear to talk about outcomes and pr...
Breaking Down the Herrmann Brain Dominance Instrument to Understand 4 Communication Styles
August 15, 2022 08:00 - 7 minutes - 45.8 MB VideoHow the brain is wired is an emerging science. What we learned in the 40’s, 50’s, and 60’s no longer applies. Research has shown that the brain has a hub and spoke model and is very elastic and flexible. This is the way that the Herrmann Brain Dominance Instrument views the brain and explains how we communicate. The four hubs of how the brain operates act in opposing pairs. Analytical/Blue thinking is all about logic, running the number, and making sure everything makes sense. The oppo...
Creating the Perfect Buy-in Process that Makes Closing Deals Easy
August 13, 2022 08:00 - 43 minutes - 246 MB VideoMo Bunnell breaks down the perfect buy-in process and how you can create a magnetic and enjoyable buying process that clients love. Learn about the key components of a successful buy-in process, the four big “yeses” you need to get to make closing deals easier, how to use curiosity as a purchasing accelerator, and how to make it 34 times more likely your prospect will say yes. Closing Deals by Understanding the Major Steps of the Perfect Buy-in Process There is an optimal order for ho...
Speeding Up the Perfect Buy-in Process and Closing Deals Like a Champ
August 12, 2022 08:00 - 10 minutes - 55.2 MB VideoThe fastest way to get to the next step is to ask for it. A face-to-face ask is 34x more likely to get a yes than a request over email. The key point is being able to see each other, whether that’s in person or on Zoom. Make the ask in person and in a manner with which everybody wins. When things go wrong, or you hear an objection, you have to be flexible, act with grace, then ask a follow up question to pin down the issue. Keep asking questions until you are certain of the underly...
Why You Need the Four Key Incremental “Yeses” for Closing Deals
August 11, 2022 08:00 - 10 minutes - 59.3 MB VideoBuilding a project with the prospect taps into the Ikea Effect; we buy into what we help create. Making incremental decisions and blending your ideas with a potential client allows you to arrive at the best solution to their problem. There are four incremental yeses you need to obtain to secure a project. The first is clarifying the outcome of the project and giving the prospect the opportunity to modify the goals. The second is getting agreement on the process timeline.. The third...
Closing Deals is Easier When Creating Curiosity Through the Perfect Buy-in Process
August 10, 2022 08:00 - 7 minutes - 42.7 MB VideoCuriosity is an intrinsic motivator. You should try to create curiosity for your services as soon as you can in a conversation. People are highly motivated to experience curiosity and it’s one of the key elements of a great buy-in process. Consider your favorite serialized show. It probably ends each episode with an irresistible cliffhanger. This is a great metaphor for what you can do within and between meetings. At the end of your next meeting, talk about the impacts of the next step...
Why Listening and Learning is Key for Closing Deals
August 09, 2022 08:00 - 6 minutes - 37.5 MB VideoThere is a triple-win when asking good questions. A person’s pleasure center in the brain lights up when people offer self-disclosing information. You learn your prospect’s priorities in their words. This would be impossible if you didn’t begin by listening to them talk. Sharing self-disclosed information is highly correlated to likeability. Asking great questions gives the other person more opportunity to talk. Great questions could look like: “If you could wave a magic wand and chang...
Closing Deals by Understanding the Major Steps of the Perfect Buy-in Process
August 08, 2022 08:00 - 9 minutes - 50.3 MB VideoThere is an optimal order for how we like to buy. Step one is listening and learning. Break the ice, then quickly flip the conversation to the other person. As a buyer, you want to feel heard, and like the person on the other side of the table, understand the unique needs in your situation. You want to avoid beginning by talking about yourself because that triggers the fight-or-flight response most people have when being sold to. Step two is create curiosity. Find a way to be helpful...
The Business Development Mindset of the Greatest Rainmakers
August 06, 2022 08:00 - 30 minutes - 172 MB VideoMo explores the key business development mindset shifts that you need to make to become great at business development. Find out why business development skills are both learned and earned, how anyone can become great at business development, and how to stay motivated and driven to keep doing the work of building relationships the right way. Business Development Mindset Is A Learnable Skill Dr. Kay Anders Ericsson spent over 30 years studying high-end expertise and discovered that ever...
Start Crafting Your Business Development Mindset By Understanding Your Why
August 05, 2022 08:00 - 6 minutes - 35.8 MB VideoBusiness development can be hard. You’ve got to figure out a reason to persevere and keep adding value to your relationships, even when it feels like you’re not making much progress. To discover your why, ask yourself the Five Whys? Go deeper into the core reasons you do what you do until you discover the truth. Start with the question: “Why is getting great at Business Development important to me?” When you’ve got your answer, add a why to the beginning and ask why that thing is importa...
Having a Business Development Mindset Means Knowing What Motivates a Buyer
August 04, 2022 08:00 - 5 minutes - 32.5 MB VideoWhen you’re being sold to, you almost want to run away. You can tell the salesperson has only their best interests in mind, not yours. We are happy to buy when the reverse is true. When we’re learning and we feel like the other person is helping us discover the option that’s right for us, the experience is wonderful. When we buy something, we’re important. We are being catered to and we’re learning in the process. It’s like having a birthday experience where you feel like the people you’...
Becoming Great At Anything By Creating a Business Development Mindset
August 03, 2022 08:00 - 8 minutes - 51.6 MB VideoEvery expertise, no matter the field, is both learned and earned. You can become great at anything if you break it down into little pieces and practice each piece. You may not become world-class or be able to play in the NBA, but you can certainly become very good at that particular skill, and the key is deliberate practice. By breaking down the big skill into smaller micro-skills and deliberately practicing those individually, you build your overall skill set. The second component o...
Business Development Mindset Rule - You Don't Have to Be an Extrovert to Succeed
August 02, 2022 08:00 - 5 minutes - 33.2 MB VideoAdam Grant did a study on salespeople and put them on a spectrum of introversion to extroversion. For most people they land right in the middle and end up being a mix of both introvert and extrovert, and most successful salespeople were exactly the same way. Ambiverts were the most successful at making sales, not extroverts like people assumed was the case. Full-on extroverts might actually have some disadvantages when it comes to making a sale. Their desire to be around people all the t...
Business Development Mindset is a Learnable Skill
August 01, 2022 08:00 - 4 minutes - 27.1 MB VideoDr. K. Anders Ericsson spent over 30 years studying high-end expertise and discovered that every complex skill is both learned and earned. You can look at any expert and you would find decades of deliberate practice that got them to that level. No one is born with all the skills they need to be great at business development. Business development is a learnable skill that anyone can build on. If you take each individual lesson and apply them to your life, you will be successful. If so...
Going Back In Time, What Marty Fagan, Sandy Lutton, and Andrew Robertson Would Say To Their Younger Self
July 29, 2022 08:00 - 32 minutes - 229 MB VideoMo asks Marty Fagan: If you could record a video about growth or Business Development, and send it back to your younger self, what would you say? First thing is to be authentic. If you truly are authentic, people can pick up on that. And if you're not authentic, they can pick up on that as well. If you’re talking to someone and you don’t think your solution is a good fit, don’t sell it to them. Closing the sale no matter what may work in the short-term, but it’s a terrible strategy in t...
Going Back In Time, What Bill Ruprecht, Mike Duffy, and Debby Moorman Would Say To Their Younger Self
July 28, 2022 08:00 - 39 minutes - 267 MB VideoMo asks Bill Ruprecht: If you could record a video around business development for your younger self, what would it say? You learn a lot more from failure than you do from success. Early on in Bill’s career, he had developed a relationship with an art collector, but after the collector passed away the business went to other people because Bill didn’t consider what would happen after that point or lay the foundation to make sure the family would work with him. It’s important to not rely on...
Going Back In Time, What Jonathan Reckford, Brent Atkins, and Monty Hamilton Would Say To Their Younger Self
July 27, 2022 08:00 - 37 minutes - 282 MB VideoMo asks Jonathan Reckford: You get to magically record a video and send it back to your younger self with some advice. What do you say? Jonathan spent most of his youth thinking about what he wanted to do instead of who he wanted to be. He would tell his younger self to focus on the ‘who’ before the ‘what’ first. If you never fail, it's likely you're not going big enough. Hope is built in the community. Volunteering gives you a sense of the community and how you can bring the virtues of...
Going Back In Time, What Katrina Johnson, Cyril Peupion, and Mark Harris Would Say To Their Younger Self
July 26, 2022 08:00 - 36 minutes - 291 MB VideoMo asks Katrina Johnson: If you could tape a message to your younger self about business development, what would it say? It would simply be one thing: Learn to walk the dog. When someone walks a dog, we assume that the person is in control, but that’s not always the case. Our brains work in a similar way. The dogwalker is the prefrontal cortex, and the dog is the limbic system that responds and detects threats. The big question is who is in control? The truth is that the dog is in con...
Going Back In Time, What Linda Klein, Henning Streubel, and Brian Cafferelli Would Say To Their Younger Self
July 25, 2022 08:00 - 43 minutes - 303 MB VideoMo asks Linda Klein: If you could record a video around business development and send it back to your younger self, what would it say? Business development is about passion. Life is about passion. Don’t lose your passion for getting involved. Helping others is the most satisfying thing you can do. In so many ways it’s easier to make a dollar than it is to make a difference, but you can do both at the same time. Take the time to get good at what you do first, and then you’ll have somethi...
The Business Development Story That Changed Everything for Andrew Cogar, Bonneau Ansley, and John Tigh
July 22, 2022 08:00 - 40 minutes - 308 MB VideoMo asks Andrew Cogar: Tell us a business development story that you are particularly proud of. There was one project that stands out for Andrew, where he and the founder of his firm, Jim Strickland, had the chance to not only create an awesome property but also restore and support the local ecology as well. During the meeting, Jim and the client discovered they shared a mutual friendship and instead of talking about the project they started geeking out on chicken coops. That kind of inter...
The Business Development Story That Changed Everything for Jane Allen, Read Davis, and Katrina Johnson
July 21, 2022 08:00 - 36 minutes - 267 MB VideoMo asks Jane Allen: Tell us a business development story that you are really proud of. Jane tells the story from the early 2000’s during a time when the people they were serving in corporate America were being overwhelmed by the explosion of data. One fateful dinner and “what if” scenario later, Jane started collaborating with a firm to solve real world problems with a solution that was unheard of at the time. As an entrepreneur, Jane didn’t take time to reflect on the success since she w...
The Business Development Story That Changed Everything for Sandy Lutton, Chris Graham, and Debby Moorman
July 20, 2022 08:00 - 45 minutes - 335 MB VideoMo asks Sandy Lutton: What is a business development story that you are really proud of? One moment in particular stands out from Sandy’s career in regards to business development. Part of her role at the Speaker’s Bureau was to secure talent, and Sandy was working on securing a famous world leader. The twist in the story was that the first in-person meeting with the CEO didn’t go well which made landing this client much harder than they expected. They spent too much time talking about wh...
The Business Development Story That Changed Everything for Linda Klein, Jonathan Reckford, and Henning Streubel
July 19, 2022 08:00 - 41 minutes - 272 MB VideoMo asks Linda Klein: Tell us a business development story that you are particularly proud of. Many years ago Linda did a favor for an accountant without sending him a bill. Five years later, the accountant called mainly to thank her and ask if she could help a friend of his. The new client was entering a mature market with lots of competition, but after Linda helped him start and grow his business, within nine months his company was the largest client for Linda’s firm. Linda was able to...
The Business Development Story That Changed Everything for Andrew Robertson, Kim Davenport, and Bill Ruprecht
July 18, 2022 08:00 - 39 minutes - 297 MB VideoMo asks Andrew Robertson: Tell me a business development story that you're particularly proud of. Andrew tells the story of a client in London that BBDO had been working with for 20 years and how they lost most of that client’s work after delivering a terrible piece starring John Cleese. Instead of bailing on the client completely, Andrew and the team decided to stick with the unglamorous work that remained and deliver excellent results for the client, knowing that eventually, the rival c...
Bill Ruprecht's, Cyril Peupion's, and Katrina Johnson's Favorite Business Development Strategy
July 15, 2022 08:00 - 47 minutes - 353 MB VideoMo asks Bill Ruprecht: What is your favorite science, step, or strategy from the GrowBIG Training or the Snowball System? Bill began working with Mo because he believed a more disciplined approach to building relationships was critical to the continued growth of his organization. When you have 90 offices over 40 countries is an enormous task. Bill recalls a meeting with a number of executives at Sotheby's along with Mo where it became very clear how some people struggled with the process ...