Using An AI Avatar for Endless Content: Matthew Manyak

How can an everyday real estate agent leverage AI to stay top of mind, generate leads, and gain a competitive edge, all while saving precious time?

Joining us for a compelling conversation is Matthew Manyak, an award-winning filmmaker, co-founder of Noble Vision AI, and founder of Double M Digital, to explore the potential of AI in enhancing the visibility and efficiency of real estate agents in a competitive market. Known for his acclaimed work in indie film production including the short film "After the Fall" and the Amazon Prime series "Deathless," he brings his extensive multimedia expertise to the discussion and explains how AI video avatars can be customized to represent agents in a remarkably lifelike manner, allowing them to produce a high volume of content without the need to be physically present or camera-ready. This technology, according to Matthew, not only alleviates the pressure of content creation but also ensures consistency in reaching the target audience staying top of mind, and capturing leads with minimal time investment.

Listen to insights demystifying AI in real estate marketing as well as practical advice for agents looking to harness the power of technology to enhance their business outreach and efficiency.

[00:00 - 09:41] AI Simplified: Empowering Agents with Innovative Technology

AI and chat GPT are commonly misunderstood as the same, but they represent different aspects of artificial intelligence technology

Matthew's Noble Vision AI aims to simplify content creation for real estate agents, especially those uncomfortable with or lacking time for traditional methods

AI technology can be tailored to produce content that resonates with specific target audiences, enhancing personalization and relevance

His team’s AI video avatar technology is advanced enough to create realistic-looking and sounding videos, revolutionizing the way content is produced and perceived

AI avatars can be created with minimal upfront work, offering agents a practical solution for continuous and efficient content creation

[09:42 - 24:14] Crafting Your AI Real Estate Avatar For Limitless Content

The process of creating an AI avatar begins with an initial video shoot, which is essential for capturing the agent's mannerisms and speech patterns

Training the AI model to create the avatar takes about a month, during which the agent's characteristics are integrated into the model

Once the avatar is ready, it enables real estate agents to produce a high volume of personalized content, such as reels and instructional videos, with ease

The AI system allows for the generation of tailored scripts, which can be further customized to reflect the agent's unique branding and target audience

An in-depth questionnaire is used to gather detailed information about the agent's desired audience, ensuring that the content is precisely targeted

A few hours of initial investment in video recording leads to the ability to continuously create content by simply providing scripts to the AI avatar

The use of AI in marketing, like creating avatars, is just the beginning, with emerging technologies like Web3 and blockchain poised to further revolutionize the industry

[24:15 - 36:31] Creating a Lasting Online Presence for Agents

YouTube serves as a vital platform for real estate agents, acting as a searchable content library that can significantly boost their online presence

The use of AI avatars allows agents to create engaging content for YouTube without the need for constant filming

AI avatars can help agents who are camera-shy or time-constrained by providing a professional and consistent online presence

The technology enables agents to diversify their content, offering the potential for detailed property walkthroughs and informative videos with a personalized touch

[36:32 - 49:26] AI Avatars for Quick, Informative, and Cost-Saving Content

AI avatars represent a significant long-term cost saving for real estate agents, as they eliminate the need for frequent, costly live video shoots

The initial investment in creating an AI avatar can lead to substantial time savings, enabling agents to quickly generate content without ongoing filming

AI avatars are highly effective for producing informational videos, providing agents with a tool to educate and engage their audience efficiently and establish themselves as trusted experts

The speed of content production with AI avatars is a major advantage, particularly for time-sensitive information or breaking news in the real estate industry

The flexibility of AI avatars allows for the easy repurposing of content, such as updating backgrounds or changing outfits, for fresh and relevant posts

[49:27 - 55:00] Closing Thoughts: AI Avatars and Social Media

The use of AI avatars in social media campaigns offers a streamlined approach for real estate agents, allowing them to prepare and schedule content in advance for efficient rollouts

Engaging with AI technology for content creation not only saves time but also allows agents to focus on crafting impactful scripts and strategies during breaks, enhancing their online presence

Quotes:

"I spent maybe an hour recording myself once, and now I have content forever."  – Matthew Manyak

“The questionnaire that we use in the proprietary framework, that’s the basis for everything right? So it's one thing to say oh, yeah, I target XYZ as my customer demographics, client avatars, all that stuff. But when you really get into the questionnaire, it forces you to think a little bit more so we get even deeper into it. ”   – Matthew Manyak

"We do all the fancy lighting to make it look good. Again, make sure that the audio sounds good, all that stuff that we normally do for any video production but the difference here is we train up these models to look and sound like you." – Matthew Manyak

"The big value here is you can now have video content without having to shoot.” – Matthew Manyak

To contact Matthew Manyak, learn more about his business, and make him a part of your network, make sure to follow him on LinkedIn and Instagram or reach out to him via email:

https://www.linkedin.com/in/matthew-m-887891b8/ 

https://www.instagram.com/directordoublem/ 

[email protected] 

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