Real Business Owners
283 episodes - English - Latest episode: 4 days ago - ★★★★★ - 665 ratingsTwo serial entrepreneurs, Trevor Cowley and Kale Goodman, are on a mission to help businesses of all levels develop and grow by sharing their past experience building several successful business ventures. It's their goal to convey effective techniques and strategies that any business owner can implement TODAY.
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Episodes
Episode 32: How We Approach Content Creation
January 08, 2020 08:00 - 44 minutes - 41 MBFirst thing, we’re humbled by all the attention our podcast and social media have received since we started last year. We didn’t expect 60,000+ followers to hop on in such a short time, and it means a lot that y’all seem to really vibe with what we’re doing. That stated, we think it’s now safe to say we’re on to something, and we’d like to share what’s helped us with anyone interested in becoming a content creator. In this episode, we discuss our experience trying to make social media wo...
Episode 31: Meet the Partners - with JD Leavitt and Jeremy Woodard
January 01, 2020 08:00 - 51 minutes - 46.8 MBWe’re excited to introduce you guys to our business partners JD Leavitt and Jeremy Woodard! Obviously we (Trevor and Kale) typically handle the social media side of things, but JD and Jeremy are just as involved behind the scenes with the five businesses that the four of us co-own. In this episode we actually cover how we’ve arrived at this division of responsibilities and further discuss tips and strategies to make a business partnership work long-term. Other topics include the power of rea...
Episode 30: Buy a Bigger Jet
December 25, 2019 08:00 - 34 minutes - 31.6 MBHappy holidays everyone! As we roll into 2020 we’re sure a lot of you are setting new goals and looking to boost your ambition. Today’s episode was a bit spontaneous (recorded guerilla style, we’ll be back in the studio the week after next) but we think it’s the perfect message for the new year! Put simply, reaching the next level, whatever that means for you, will require discomfort. It’s not about waiting for the right time, or for an issue to resolve, or for it to feel right. To level up ...
Episode 29: STOP Sugarcoating
December 18, 2019 08:00 - 38 minutes - 35.4 MBThis episode is essentially the flip side to our podcast on appreciating your employees (episode 26). Put simply, we live in a sugarcoated society, and sometimes that means you’re gonna look like an asshole for calling things as they are. In this episode we discuss what we believe is the cause of this, why it’s important to let people know when they fuck up, and tips for how to go about it properly. Connect with us: Instagram - @RealBusinessOwners Facebook - Facebook.com/RealBusinessOwners Ea...
Episode 28: Childhood Hustles and Social Media - with Ali Awad (CEO Lawyer)
December 11, 2019 08:00 - 1 hour - 62.6 MBAli Awad, AKA the CEO Lawyer, is one of those perfect examples of what we preach regarding social media and providing VALUE before you ask for business! Across a slew of social media platforms, Ali has found incredible success by sharing free legal advice and letting karma do the rest! Well... that might be simplifying things a bit, but that’s why we’re so excited to finally have him on the podcast! In this episode we get into greater detail regarding Ali’s journey, how he’s utilized socia...
Episode 27: The Lifetime Value of a Client - with Jasen Workman
December 04, 2019 08:00 - 1 hour - 59 MBOn this episode we’re stoked to feature Jasen Workman! Jasen is an award-winning tattoo artist who specializes in creating extraordinary realism tattoos (check out this guy’s instagram, he did Kale’s most recent ink!). Jasen is an exceptionally talented artist, but here he reveals that his success is equally owed to the relationships he’s built and maintained with clients, some of which have been coming to Jasen for decades! This episode features a valuable look into his process and how Jas...
Episode 26: Humans Taking Care of Humans
November 27, 2019 08:00 - 40 minutes - 55.1 MBOn this episode we discuss company culture, why it should be a priority, and things we’ve done to improve the culture of our businesses. Connect with us: Instagram Facebook Easier Accounting
Episode 25: Email Marketing - with Chase Dimond
November 20, 2019 08:00 - 53 minutes - 49.2 MBOn today's podcast we're joined, via video call, by email specialist Chase Dimond. Chase is one of the owners of Boundless Labs, a marketing agency that specializes in growth and email marketing. Believe us, this guy knows email. He knows what works, what doesn't, and how to get started. In this episode, Chase helps us cover the basics of email such as how often you should be emailing, when to stop emailing a lead, and how to keep good mailer hygiene. We also discuss his business and some o...
Episode 24: The Secret Ingredient is Time - with Ryan Nichols
November 13, 2019 08:00 - 52 minutes - 48.5 MBRyan Nichols is the owner and operator of Wholesale Universe, a wholesale supplier of name-brand products for top sellers on Amazon. We're excited to have him on the podcast because Ryan knows everything there is to know about selling on Amazon, Shopify and a whole slew of other online outlets. In this episode we talk with Ryan about his story and what to expect when setting up an Amazon store and/or getting into retail. Connect with Ryan: Instagram Facebook Wholesale Universe Connect w...
Episode 23: The Easiest Way to Put Money Back in Your Pocket as an Entrepreneur
November 06, 2019 08:00 - 40 minutes - 36.7 MBTaxes!! It’s not the sexiest subject, but that’s exactly why we wanted to cover it on today’s podcast! Most business owners aren’t diving into their numbers the way they ought to, and it can cost you thousands if not tens of thousands of dollars every year! In today’s episode we cover basic entity structuring, a few tax strategies, and why you absolutely must hire someone to look at your numbers! Also, we’re offering a special deal for our listeners on a custom tax plan (through Easier Ac...
Episode 22: Making the Personal Connection - with Mckenzie Turley
October 30, 2019 07:00 - 57 minutes - 52.5 MBMackenzie Turley is the creator of Invisible Bead Extensions (IBE), a unique hair extension method that’s making major waves in the world of hair. In this episode, we talk with Mckenzie about how she’s used social media to successfully build and promote her brand. Other topics include tips to better connect with your clients, the value of authenticity, and dealing with knock offs and/or copycats. Connect with Mckenzie: Instagram Website Connect with us: Instagram Facebook Easier Accou...
Episode 21: Selling From the Stage - with Jane Powers
October 23, 2019 07:00 - 1 hour - 56.5 MBIn today's episode we're joined by speaker, entrepreneur and sales expert Jane M. Powers via video call. We talk with Jane about public speaking, owning your greatness, and what she's learned from 11 years of selling from the stage. Connect with Jane: Let's Talk Impact Event Facebook Website Connect with us: Instagram Facebook Easier Accounting
Episode 20: Screw Your Safety Net
October 16, 2019 07:00 - 34 minutes - 31.4 MBDespite what you might assume, building a “safety cushion” of 5-10K just to have in case “something bad happens” is counterproductive for anyone looking to get into business. This is especially true if an unwillingness to part with this lump sum prevents you from taking advantage of a golden opportunity. You’re much more likely to succeed as an entrepreneur if you can light a fire under your ass, and the comfort of a safety net isn’t doing you any favors in that regard. As always, we don’t ...
Episode 19: Kale on Getting Blindsided by Problems as a New Entrepreneur
October 09, 2019 07:00 - 14 minutes - 12.8 MBToday's message is simple, don't wait to start your business journey! No one is ever really prepared to make the jump, but forcing yourself to start the process will in turn force you to fill in those knowledge gaps! In this episode, Kale illustrates this point with a handful of stories from when he first started out as an entrepreneur. He touches on major oversights from that time, such as misclassifying W2 employees as independent contractors, and how, while initially frustrating, these p...
Episode 18: The Best Kind of Employees - with Brent Moser
October 02, 2019 07:00 - 48 minutes - 44.1 MBBrent Moser is a contractor/developer/entrepreneur with decades of experience operating out of southern Utah. This episode features discussion of entrepreneurship/family balance, and the value of employees who can “fill in the gaps” as well as insight on running a rental type business (both Airbnb and motorsport/boat type rentals). Brent's Business: The Beach at Sand Hollow Connect with us: Instagram Facebook Easier Accounting
Episode 17: The Best Sh*t Is the Hard Sh*t - with Jeff Lerner
September 25, 2019 07:00 - 57 minutes - 52.4 MBJeff Lerner is a digital entrepreneur focused on change agency and life awesomeness. What’s more, he’s a true serial entrepreneur who we’ve personally had the pleasure of working with (and learning from) for over a decade. In this episode, we talk with Jeff about common traits in high achievers and how he maintains a healthy marriage amidst all the chaos of being a business owner. Follow Jeff: Instagram Facebook Youtube Connect with us: Instagram Facebook Easier Accounting
Episode 16: Slaying Demons - with Bobby Phillips
September 18, 2019 07:00 - 54 minutes - 49.5 MBThis episode is a little different, but we think you guys will dig it. Last week we sat down with Bobby Phillips, an employee of ours committed to losing weight and improving his circumstances. In this episode, we talk with Bob about building willpower, owning your past mistakes, and facing your demons head-on to promote REAL GROWTH as a person. Follow Bobby @BobbyRonesPhillips Connect with us: Instagram Facebook Easier Accounting
Episode 16: Slaying Demons - with Bobby Rones
September 18, 2019 07:00 - 54 minutes - 49.5 MBThis episode is a little different, but we think you guys will dig it. Last week we sat down with Bobby Rones, an employee of ours committed to losing weight and improving his circumstances. In this episode, we talk with Bob about building willpower, owning your past mistakes, and facing your demons head-on to promote REAL GROWTH as a person. Follow Bobby @BobbyRones on Instagram. Video of this podcast is available at YouTube.com/RealBusinessOwners. Connect with us on Instagram and Faceb...
Episode 15: Kale on Overcoming Self-Sabotaging Habits
September 11, 2019 07:00 - 9 minutes - 9.11 MBIn this bite-sized but highly personal episode, Kale talks about his experience committing to Andy Frisella's 75Hard challenge and how it's helped him overcome challenges in his personal life. Connect with us: Instagram Facebook Easier Accounting
Episode 14: Operating in a “Dying” Industry and Crafting Company Culture - with Jared Wheeler
September 04, 2019 07:00 - 58 minutes - 53.6 MBAs a business owner, you absolutely MUST stay up to date on current trends. These days, customers rarely walk into a business looking to be sold something. They’ve done their research and plan to buy the exact product they’ve seen online. In this conversation with used car dealer Jared Wheeler, we learn how he’s found success in an industry where there’s increasingly less opportunity to “sell” a customer. Other topics include building company culture and staying competitive with your pricing...
Episode 13: Check Your Intentions, Break out of the Rut!
August 28, 2019 07:00 - 24 minutes - 22.3 MBIt’s altogether too easy to go about your day and simply react to issues on a case by case basis. Maintaining your current state is straightforward, it’s the easy route. Unfortunately, this won’t get you anywhere new because it’s stagnation. Real progress comes from committing to a specific goal and letting that goal inform each and every decision. There should be real INTENT behind each of your decisions, otherwise you’ll end up making short-term choices that don't connect with a long-term...
Episode 12: Lessons Learned (Our Business Failures)
August 21, 2019 07:00 - 48 minutes - 44.7 MBIf you’re in the business game, you WILL fall flat on your face over and over and over again! This episode is here to remind you that this is only part of the process! As long as you make an effort to learn from your failures and stay relentless with your business, these mistakes, setbacks and frustrations will ultimately be what primes you for inevitable success! In this episode, we talk about our most notable business failures and how they’ve helped us become better, smarter, and more suc...
Episode 11: Optimizing Websites and Startup Struggles - with Jon Hall
August 14, 2019 07:00 - 1 hour - 69.4 MBJon Hall got his start coding World of Warcraft hacks at the age of 13. Now his company crafts badass websites and marketing strategies for businesses nationwide. In this episode we had the privilege of talking with a marketing and web design expert about website fundamentals, making long-term vs short-term choices, and how to effectively manage employees. Jon’s company: HFB Technologies Connect with us: Instagram Facebook Easier Accounting
Episode 10: The 10-Day Challenge
August 07, 2019 07:00 - 50 minutes - 46.4 MBToday we invite you to join us on a 10-day challenge: 100% completion of six simple things designed to prime your day for success! We’ll be starting this challenge ourselves on Thursday, but don’t let it stop you if you’re hearing this a day, a week, or even years later! This episode goes into detail about the challenge, why we created it, and the intended purpose of each step. Below is a simplified breakdown. DO ALL THIS BEFORE GOING TO WORK Start your day with gratitude. Write down five...
Episode 9: Connecting the Dots Backwards - with Glenn Lovelace
July 31, 2019 07:00 - 1 hour - 71.3 MBGlenn Lovelace is a fitness personality with an incredible story of discipline, sacrifice, and, ultimately, transformation. Despite having sustained numerous injuries requiring nearly 20 surgeries AND being a father of five, in 2017 he won Bodybuilding.com’s 100K transformation challenge. In this episode, we talk with Glenn about what it takes to make a serious change (for the better) in one’s life, and how to flip past shame and/or guilt into fuel for building a better you! Connect with G...
Episode 8: Kale's #1 Key to Success in Business
July 24, 2019 07:00 - 15 minutes - 14.1 MBIn this short solo episode, Kale explains why CONSISTENCY is the definitive separator between those who reach a certain level in business and those who don't. Regardless of how much value you bring or how hard you work on a given day, it means nothing unless your success equation ends with "and do it consistently!"
Episode 7: Why Start a Podcast? - with Ever Gonzalez
July 17, 2019 06:52 - 55 minutes - 51.2 MBEver Gonzalez is the Founder of OutlierHQ, a media and events company. In this episode, we talk with him about overcoming fear, breaking into an industry through collaboration, and starting a podcast.
Episode 6: Networking Groups - with Daniel Blue
July 10, 2019 07:00 - 56 minutes - 77.5 MBDaniel Blue is the owner and founder of Quest Education, a service designed to teach business owners new concepts on how they can can take control of their retirement plan. Up top we discuss Daniel's company before moving into his story as a business owner. Later on, we cover sales as a potential rout into business, the benefits of networking/entrepreneurship groups, and the importance of founding your business on a product or service you 100% believe in.
Episode 5: Whatever It Takes - with Alex Hernandez
July 03, 2019 07:00 - 45 minutes - 62.7 MBIn this episode we talk with Alex Hernandez, a 24-year-old mortgage lender who has turned the Utah mortgage industry upside down. Alex is an excellent example of an individual doing whatever it takes to succeed in business. His strategy is built on providing outrageous amounts of upfront value in order to EARN a potential client's business. Listen to hear us discuss Alex's story and the strategies he's used to find success in his industry.
Episode 4: Setting the Tone for Your Day (Morning Routines)
June 26, 2019 07:00 - 26 minutes - 23.8 MBIf you're controlling how you start your day then you're controlling the tone of the day! In this episode we discuss our morning routines and how we believe they've helped us find success in all areas of our lives.
Episode 3: Managing Your Business's Instagram Account
June 19, 2019 07:00 - 24 minutes - 22.2 MBAs a business owner, if you're not investing into social media, you're shorting your future returns! In the past year and a half we've spent roughly $80,000 on Instagram giveaways, shoutouts and paid ads. In this episode, I talk about what works best to grow a business account with real followers that can be of value to your business.
Episode 2: If You're in Demand, Raise Your Rates!
June 12, 2019 07:00 - 24 minutes - 33.9 MBOn this episode, we discuss the pros of evaluating pricing and why you shouldn't discount your services.
Episode 1: Our Backgrounds, Stories and Goals
May 20, 2019 17:33 - 42 minutes - 39.3 MBThis episode is about us and our backgrounds, how we met and came together to start building businesses. We discuss our goals for this podcast moving forward and how we plan on accomplishing those goals. We are committed to bring value to you on each episode.